Award-winning Case Study For Humm Kombucha By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Humm Kombucha”, or large enterprises, they have established a Facebook page for advertising and promotion. “Humm Kombucha” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Humm Kombucha” through the method of adspy!

Humm Kombucha Facebook ad Introduction by ad spy method

“Humm Kombucha” introduction:Thirsty? Do you thirst for adventure? For making your big dreams come true? For love, laughter and everything wonderful life has to offer? You found us!

“Humm Kombucha” Facebook ads last run:2020-02-17 05:08:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Humm Kombucha” ads data to help “Humm Kombucha” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Humm Kombucha”. In this report, we analyze in detail the best ad cases of “Humm Kombucha”.

Humm Kombucha Top3 Ads Case Study:

Advertisers Humm Kombucha Humm Kombucha Humm Kombucha
Ad title Taste the Wonderful Taste the Wonderful Flavor Full
Ad text Give your taste buds all the feels with the surprisingly delicious flavors of Humm Kombucha. Freshly squeezed ruby red grapefruit comes alive with sharp verdant hops. It’s the stuff Eric S’s... A blend of juicy pomegranate and bright crisp lemon. Legit gave Sam C’s taste buds all the feels.
Ad format Video Image Image
Categories Food & Beverage Food & Beverage Food & Beverage
Duration 1 days 1 days 1 days
Like 0 0 0

Humm Kombucha Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Humm Kombucha” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Humm Kombucha” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Humm Kombucha” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Taste the Wonderful Taste the Wonderful Flavor Full
Ad text  Give your taste buds all the feels with the surprisingly delicious flavors of Humm Kombucha.  Freshly squeezed ruby red grapefruit comes alive with sharp verdant hops. It’s the stuff Eric S’s...  A blend of juicy pomegranate and bright crisp lemon. Legit gave Sam C’s taste buds all the feels.
Ad type  other  other  other
Ad word count 92  126  97

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Humm Kombucha”, the text type used is other to obtain the best ad performance. “Humm Kombucha” can use this copy style more. On the other hand, “Humm Kombucha” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Humm Kombucha” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Humm Kombucha” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Humm Kombucha” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Humm Kombucha” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Humm Kombucha” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Humm Kombucha”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Humm Kombucha” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Humm Kombucha” ad case study report

If you want to check the best ad case study of other advertisers related to “Humm Kombucha”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Humm Kombucha”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.