Award-winning Case Study For Humane Society International By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Humane Society International”, or large enterprises, they have established a Facebook page for advertising and promotion. “Humane Society International” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Humane Society International” through the method of adspy!

Humane Society International Facebook ad Introduction by ad spy method

“Humane Society International” introduction:This is the official fan page of Humane Society International, the international arm of The Humane Society of the United States.

“Humane Society International” Facebook ads last run:2020-02-17 05:28:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Humane Society International” ads data to help “Humane Society International” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Humane Society International”. In this report, we analyze in detail the best ad cases of “Humane Society International”.

Humane Society International Top3 Ads Case Study:

Advertisers Humane Society International Humane Society International Humane Society International
Ad title Save 70+ Dogs on South Korean Dog Meat Farm & Fight for ALL Animals! Help save 70+ dogs from slaughter - Donate NOW! Help save 70+ dogs from slaughter - Donate NOW!
Ad text BREAKING: Our Animal Rescue Team has identified a South Korean dog meat farm where 70+ dogs are s... ❗BREAKING❗Our Animal Rescue Team identified a dog meat farm with 70+ dogs suffering in freezing t... ❗BREAKING❗Our Animal Rescue Team identified a dog meat farm with 70+ dogs suffering in freezing t...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 28220 231 110

Humane Society International Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Humane Society International” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Humane Society International” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Humane Society International” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Save 70+ Dogs on South Korean Dog Meat Farm & Fight for ALL Animals! Help save 70+ dogs from slaughter - Donate NOW! Help save 70+ dogs from slaughter - Donate NOW!
Ad text  BREAKING: Our Animal Rescue Team has identified a South Korean dog meat farm where 70+ dogs are s...  ❗BREAKING❗Our Animal Rescue Team identified a dog meat farm with 70+ dogs suffering in freezing t...  ❗BREAKING❗Our Animal Rescue Team identified a dog meat farm with 70+ dogs suffering in freezing t...
Ad type  other  other  other
Ad word count 307  296  296

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Humane Society International”, the text type used is other to obtain the best ad performance. “Humane Society International” can use this copy style more. On the other hand, “Humane Society International” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Humane Society International” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Humane Society International” are:DONATE,DONATE_NOW,DONATE_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DONATE” help “Humane Society International” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Humane Society International” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Humane Society International” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Humane Society International”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Humane Society International” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Humane Society International” ad case study report

If you want to check the best ad case study of other advertisers related to “Humane Society International”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Humane Society International”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.