Award-winning Case Study For Human Interest By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Human Interest”, or large enterprises, they have established a Facebook page for advertising and promotion. “Human Interest” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Human Interest” through the method of adspy!

Human Interest Facebook ad Introduction by ad spy method

“Human Interest” introduction:YC-backed startup empowering businesses to easily and effectively safeguard the financial futures of their employees.

“Human Interest” Facebook ads last run:2020-02-20 22:28:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Human Interest” ads data to help “Human Interest” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Human Interest”. In this report, we analyze in detail the best ad cases of “Human Interest”.

Human Interest Top3 Ads Case Study:

 1st2nd3rd
Advertisers Human Interest Human Interest Human Interest
Ad title 401(k)s for Small Businesses & Startups 401(k)s for Small Businesses & Startups 401(k)s for Small Businesses & Startups
Ad text A modern, friendly 401(k) tool and service. Your employees should have access to a secure financi... A modern, friendly 401(k) tool and service. Your employees should have access to a secure financi... A modern, friendly 401(k) tool and service. Your employees should have access to a secure financi...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Internet Company Internet Company Internet Company
Duration 24 days 6 days 5 days
Like 8 0 0

Human Interest Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Human Interest” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Human Interest” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Human Interest” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 401(k)s for Small Businesses & Startups 401(k)s for Small Businesses & Startups 401(k)s for Small Businesses & Startups
Ad text  A modern, friendly 401(k) tool and service. Your employees should have access to a secure financi...  A modern, friendly 401(k) tool and service. Your employees should have access to a secure financi...  A modern, friendly 401(k) tool and service. Your employees should have access to a secure financi...
Ad type  other  other  other
Ad word count 107  107  107

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Human Interest”, the text type used is other to obtain the best ad performance. “Human Interest” can use this copy style more. On the other hand, “Human Interest” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Human Interest” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Human Interest” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Human Interest” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Human Interest” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Human Interest” top 3 ads schedules are: 24 days,6 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Human Interest”‘s top 1 ad duration is 24 days. Every advertisement has a life cycle.
“Human Interest” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Human Interest” ad case study report

If you want to check the best ad case study of other advertisers related to “Human Interest”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Human Interest”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.