Award-winning Case Study For Human Appeal International - Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Human Appeal International - Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Human Appeal International - Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Human Appeal International - Australia” through the method of adspy!

Human Appeal International - Australia Facebook ad Introduction by ad spy method

“Human Appeal International - Australia” introduction:Human Appeal International Australia is a non-governmental humanitarian organisation seeking funds from supporters to assist in providing services to thousands of poor and needy people.

“Human Appeal International - Australia” Facebook ads last run:2020-02-17 06:52:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Human Appeal International - Australia” ads data to help “Human Appeal International - Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Human Appeal International - Australia”. In this report, we analyze in detail the best ad cases of “Human Appeal International - Australia”.

Human Appeal International - Australia Top3 Ads Case Study:

Advertisers Human Appeal International - Australia Human Appeal International - Australia Human Appeal International - Australia
Ad title Human Appeal Adelaide Charity Iftar Photos from Human Appeal International - Australia's post Sponsor An Orphan - Human Appeal Australia
Ad text Ramadan Relief Fundraising Iftar “Ramadan, the month of Virtue & Kindness” Human Appeal Austral... Our Annual Al-aqsa Iftar is underway, the images below highlight the need for this program. Hel... For less than $2 a day you can change the lives of many families. Have one less coffee a day & be...
Ad format Image Carousel Image
Categories Nonprofit Organization Nonprofit Organization Nonprofit Organization
Duration 1 days 1 days 198 days
Like 74 14 1

Human Appeal International - Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Human Appeal International - Australia” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Human Appeal International - Australia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Human Appeal International - Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Human Appeal Adelaide Charity Iftar Photos from Human Appeal International - Australia's post Sponsor An Orphan - Human Appeal Australia
Ad text  Ramadan Relief Fundraising Iftar “Ramadan, the month of Virtue & Kindness” Human Appeal Austral...  Our Annual Al-aqsa Iftar is underway, the images below highlight the need for this program. Hel...  For less than $2 a day you can change the lives of many families. Have one less coffee a day & be...
Ad type  other  other  other
Ad word count 1240  186  181

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Human Appeal International - Australia”, the text type used is other to obtain the best ad performance. “Human Appeal International - Australia” can use this copy style more. On the other hand, “Human Appeal International - Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Human Appeal International - Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Human Appeal International - Australia” are:BUY_TICKETS,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “Human Appeal International - Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Human Appeal International - Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Human Appeal International - Australia” top 3 ads schedules are: 1 days,1 days, and 198 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Human Appeal International - Australia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Human Appeal International - Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Human Appeal International - Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “Human Appeal International - Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Human Appeal International - Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.