Award-winning Case Study For Huggies PH By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Huggies PH”, or large enterprises, they have established a Facebook page for advertising and promotion. “Huggies PH” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Huggies PH” through the method of adspy!

Huggies PH Facebook ad Introduction by ad spy method

“Huggies PH” introduction:Welcome to the Official Huggies Philippines Facebook Community! For inquiries, contact

“Huggies PH” Facebook ads last run:2020-02-17 08:40:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Huggies PH” ads data to help “Huggies PH” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Huggies PH”. In this report, we analyze in detail the best ad cases of “Huggies PH”.

Huggies PH Top3 Ads Case Study:

Advertisers Huggies PH Huggies PH Huggies PH
Ad title Huggies PH Huggies PH Huggies PH
Ad text Keep your baby comfortable and dry with Huggies Dry Pants --- the Philippines’ Driest Diaper Pant... Did you know that Huggies Dry Pants can absorb up to 7 cups of wiwi and locks it away? Use Huggie... Have you seen the new look of Huggies? Buy now and enjoy the SAME Huggies comfort! *vs. Leading ...
Ad format Video Video Video
Categories other other other
Duration 5 days 11 days 22 days
Like 3087 4895 8044

Huggies PH Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Huggies PH” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Huggies PH” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Huggies PH” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Huggies PH Huggies PH Huggies PH
Ad text  Keep your baby comfortable and dry with Huggies Dry Pants --- the Philippines’ Driest Diaper Pant...  Did you know that Huggies Dry Pants can absorb up to 7 cups of wiwi and locks it away? Use Huggie...  Have you seen the new look of Huggies? Buy now and enjoy the SAME Huggies comfort! *vs. Leading ...
Ad type  other  other  other
Ad word count 194  246  177

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Huggies PH”, the text type used is other to obtain the best ad performance. “Huggies PH” can use this copy style more. On the other hand, “Huggies PH” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Huggies PH” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Huggies PH” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Huggies PH” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Huggies PH” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Huggies PH” top 3 ads schedules are: 5 days,11 days, and 22 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Huggies PH”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Huggies PH” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Huggies PH” ad case study report

If you want to check the best ad case study of other advertisers related to “Huggies PH”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Huggies PH”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.