Award-winning Case Study For Houston Texans By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Houston Texans”, or large enterprises, they have established a Facebook page for advertising and promotion. “Houston Texans” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Houston Texans” through the method of adspy!

Houston Texans Facebook ad Introduction by ad spy method

“Houston Texans” introduction:Official Houston Texans Facebook page. For more information, visit

“Houston Texans” Facebook ads last run:2020-01-20 21:07:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Houston Texans” ads data to help “Houston Texans” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Houston Texans”. In this report, we analyze in detail the best ad cases of “Houston Texans”.

Houston Texans Top3 Ads Case Study:

Advertisers Houston Texans Houston Texans Houston Texans
Ad title Houston Texans iPhone Clear Case with Confetti Design Trent Jacobsen Daily Brew: Critical week for Texans future has begun
Ad text #WeAreTexans #WeAreTexans This week's Senior Bowl is an opportunity to help shape the future of the franchise.
Ad format Carousel Carousel Image
Categories other other other
Duration 1 days 76 days 1 days
Like 0 0 7

Houston Texans Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Houston Texans” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Houston Texans” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Houston Texans” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Houston Texans iPhone Clear Case with Confetti Design Trent Jacobsen Daily Brew: Critical week for Texans future has begun
Ad text  #WeAreTexans  #WeAreTexans  This week's Senior Bowl is an opportunity to help shape the future of the franchise.
Ad type  other  other  other
Ad word count 12  12  84

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Houston Texans”, the text type used is other to obtain the best ad performance. “Houston Texans” can use this copy style more. On the other hand, “Houston Texans” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Houston Texans” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Houston Texans” are:SHOP_NOW,SHOP_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Houston Texans” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Houston Texans” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Houston Texans” top 3 ads schedules are: 1 days,76 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Houston Texans”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Houston Texans” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Houston Texans” ad case study report

If you want to check the best ad case study of other advertisers related to “Houston Texans”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Houston Texans”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.