Award-winning Case Study For House of Wine By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “House of Wine”, or large enterprises, they have established a Facebook page for advertising and promotion. “House of Wine” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “House of Wine” through the method of adspy!

House of Wine Facebook ad Introduction by ad spy method

“House of Wine” introduction:http://www.houseofwine.gr Το House of Wine είναι e-κάβα! σας. Περισσότερες απο 1000 ετικέτες κρασιού, μπύρας και ποτών είναι μόλις ένα κλικ μακριά σας.

“House of Wine” Facebook ads last run:2020-02-17 09:32:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “House of Wine” ads data to help “House of Wine” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “House of Wine”. In this report, we analyze in detail the best ad cases of “House of Wine”.

House of Wine Top3 Ads Case Study:

 1st2nd3rd
Advertisers House of Wine House of Wine House of Wine
Ad title {{product.name}} House of Wine House of Wine
Ad text Αποκτήστε εξαιρετικά κρασιά το House of Wine! ✔️ Άμεση αποστολή σε όλη την Ελλάδα ✔️ Δωρεάν Παράδ... Για να συσφίξεις τις επαγγελματικές σου σχέσεις… Κάνε τους ένα μοναδικό δώρο και κέρδισε τις εντυ... Με ένα κορυφαίο κόκκινο κρασί, ακόμα και μια αποτυχία μετατρέπεται σε μεγάλη επιτυχία.
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Carousel Image Image
Categories other other other
Duration 1 days 1 days 2 days
Like 0 7 55

House of Wine Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “House of Wine” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“House of Wine” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “House of Wine” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title {{product.name}} House of Wine House of Wine
Ad text  Αποκτήστε εξαιρετικά κρασιά το House of Wine! ✔️ Άμεση αποστολή σε όλη την Ελλάδα ✔️ Δωρεάν Παράδ...  Για να συσφίξεις τις επαγγελματικές σου σχέσεις… Κάνε τους ένα μοναδικό δώρο και κέρδισε τις εντυ...  Με ένα κορυφαίο κόκκινο κρασί, ακόμα και μια αποτυχία μετατρέπεται σε μεγάλη επιτυχία.
Ad type  other  other  other
Ad word count 114  104  86

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “House of Wine”, the text type used is other to obtain the best ad performance. “House of Wine” can use this copy style more. On the other hand, “House of Wine” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “House of Wine” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “House of Wine” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “House of Wine” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “House of Wine” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “House of Wine” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “House of Wine”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“House of Wine” should put ads in the best time period, so that ads get the most value in a limited time.

Related “House of Wine” ad case study report

If you want to check the best ad case study of other advertisers related to “House of Wine”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “House of Wine”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.