Award-winning Case Study For House of Wellness By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “House of Wellness”, or large enterprises, they have established a Facebook page for advertising and promotion. “House of Wellness” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “House of Wellness” through the method of adspy!

House of Wellness Facebook ad Introduction by ad spy method

“House of Wellness” introduction:Sports Therapy - Beauty - Holistics

“House of Wellness” Facebook ads last run:2020-02-21 18:24:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “House of Wellness” ads data to help “House of Wellness” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “House of Wellness”. In this report, we analyze in detail the best ad cases of “House of Wellness”.

House of Wellness Top3 Ads Case Study:

Advertisers House of Wellness House of Wellness House of Wellness
Ad title House of Wellness House of Wellness House of Wellness
Ad text HoW are excited to announce our first aesthetic clinic. BOTOX ▪️3 areas £200 ▪️2 areas £150 ▪️1 ... ❤️❤️VALENTINES PACKAGES❤️❤️ The perfect gift for him or her........ ❤️ I've got your back...... ... ***JANUARY PACKAGES*** ▪️FREE YOUR MIND Improve mental clarity and concentration with a basil, r...
Ad format Image Image Image
Categories Massage Service Massage Service Massage Service
Duration 6 days 3 days 3 days
Like 11 27 7

House of Wellness Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “House of Wellness” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“House of Wellness” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “House of Wellness” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title House of Wellness House of Wellness House of Wellness
Ad text  HoW are excited to announce our first aesthetic clinic. BOTOX ▪️3 areas £200 ▪️2 areas £150 ▪️1 ...  ❤️❤️VALENTINES PACKAGES❤️❤️ The perfect gift for him or her........ ❤️ I've got your back...... ...  ***JANUARY PACKAGES*** ▪️FREE YOUR MIND Improve mental clarity and concentration with a basil, r...
Ad type  other  other  other
Ad word count 333  669  1000

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “House of Wellness”, the text type used is other to obtain the best ad performance. “House of Wellness” can use this copy style more. On the other hand, “House of Wellness” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “House of Wellness” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “House of Wellness” are:MESSAGE_PAGE,N/A,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “House of Wellness” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “House of Wellness” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “House of Wellness” top 3 ads schedules are: 6 days,3 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “House of Wellness”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“House of Wellness” should put ads in the best time period, so that ads get the most value in a limited time.

Related “House of Wellness” ad case study report

If you want to check the best ad case study of other advertisers related to “House of Wellness”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “House of Wellness”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.