Award-winning Case Study For House of Fraser By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “House of Fraser”, or large enterprises, they have established a Facebook page for advertising and promotion. “House of Fraser” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “House of Fraser” through the method of adspy!

House of Fraser Facebook ad Introduction by ad spy method

“House of Fraser” | | |

“House of Fraser” Facebook ads last run:2020-02-06 22:11:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “House of Fraser” ads data to help “House of Fraser” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “House of Fraser”. In this report, we analyze in detail the best ad cases of “House of Fraser”.

House of Fraser Top3 Ads Case Study:

Advertisers House of Fraser House of Fraser House of Fraser
Ad title Black Friday Weekend House of Fraser Beauty Event House of Fraser Beauty Event
Ad text Black Friday has landed at House of Fraser Enjoy up to 30% off our top picks online and in stor... Visit your local House of Fraser during our beauty event for : Makeup masterclasses Goody bags... Visit your Glasgow store on May 16th from 6pm-10pm for: Makeup masterclasses Goody bags Free...
Ad format Video Carousel Carousel
Categories other Department Store Department Store
Duration 1 days 1 days 1 days
Like 0 249 74

House of Fraser Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “House of Fraser” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“House of Fraser” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “House of Fraser” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Black Friday Weekend House of Fraser Beauty Event House of Fraser Beauty Event
Ad text  Black Friday has landed at House of Fraser Enjoy up to 30% off our top picks online and in stor...  Visit your local House of Fraser during our beauty event for : Makeup masterclasses Goody bags...  Visit your Glasgow store on May 16th from 6pm-10pm for: Makeup masterclasses Goody bags Free...
Ad type  other  other  other
Ad word count 213  173  184

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “House of Fraser”, the text type used is other to obtain the best ad performance. “House of Fraser” can use this copy style more. On the other hand, “House of Fraser” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “House of Fraser” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “House of Fraser” are:SHOP_NOW,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “House of Fraser” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “House of Fraser” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “House of Fraser” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “House of Fraser”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“House of Fraser” should put ads in the best time period, so that ads get the most value in a limited time.

Related “House of Fraser” ad case study report

If you want to check the best ad case study of other advertisers related to “House of Fraser”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “House of Fraser”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.