HotMusic Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “HotMusic” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “HotMusic” ads and analyzes advertising data to help “HotMusic” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “HotMusic”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “HotMusic”.

HotMusic Facebook adspy

“HotMusic” introduction:葵芳葵豐街33-39號華豐工業中心2期8F 每天 中午12時至晚上7時 查詢/訂購:5402 9791

“HotMusic” Facebook ads last run:2020-02-20 23:24:17

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers HotMusic HotMusic HotMusic
Ad title Timeline Photos HOTMUSIC 渴音樂 結他 感受音樂 共同享樂 (@hotmusichk) • Instagram photos and videos HOTMUSIC 渴音樂 結他 感受音樂 共同享樂 (@hotmusichk) • Instagram photos and videos
Ad text 天氣咁熱!係時候彈下結他唱下歌消下暑!未有結他?唔緊要!HotMusic夏日狂減開始左喇! 兩款入門結他/Ukulele大幅優惠俾我地FB同IG既朋友,優惠包括: 1) 以$180 購買原價$... [ 限時優惠 結他套裝 41寸民謠結他 ] * 41寸結他 原木色 款式 : 椴木 / 南陽木 / 雲杉南陽木 * 4月21日至4月27日推廣結他套裝: 包括結他帶、結他袋、一套弦、調音器、撥片... [ 主打結他 跡系列 ] * 34寸紅杉沙比利木結他 * 面單 亮光表面 * HOTMUSIC葵芳總店 * 陳列及售賣多款結他 * 客人可以音箱形狀、音箱大小、木材、顏色、裝飾物料、音色等個人喜...
CTA type N/A VIEW_INSTAGRAM_PROFILE VIEW_INSTAGRAM_PROFILE
Ad format Image Image Image
Categories Arts & Entertainment Arts & Entertainment Arts & Entertainment
Duration 283 days 1 days 1 days
Like 236 0 0

HotMusic facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “HotMusic” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleTimeline PhotosHOTMUSIC 渴音樂 結他 感受音樂 共同享樂 (@hotmusichk) • Instagram photos and videosHOTMUSIC 渴音樂 結他 感受音樂 共同享樂 (@hotmusichk) • Instagram photos and videos
Ad text 天氣咁熱!係時候彈下結他唱下歌消下暑!未有結他?唔緊要!HotMusic夏日狂減開始左喇! 兩款入門結他/Ukulele大幅優惠俾我地FB同IG既朋友,優惠包括: 1) 以$180 購買原價$... [ 限時優惠 結他套裝 41寸民謠結他 ] * 41寸結他 原木色 款式 : 椴木 / 南陽木 / 雲杉南陽木 * 4月21日至4月27日推廣結他套裝: 包括結他帶、結他袋、一套弦、調音器、撥片... [ 主打結他 跡系列 ] * 34寸紅杉沙比利木結他 * 面單 亮光表面 * HOTMUSIC葵芳總店 * 陳列及售賣多款結他 * 客人可以音箱形狀、音箱大小、木材、顏色、裝飾物料、音色等個人喜...
Ad type other other other
Ad word count764 357 301

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “HotMusic”, the text type used is other to obtain the best advertising results. “HotMusic” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “HotMusic” are:N/A,VIEW_INSTAGRAM_PROFILE,VIEW_INSTAGRAM_PROFILE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “N/A” help “HotMusic” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“HotMusic” When Facebook ads are placed on Facebook, the ad schedules are 283 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “HotMusic”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.