Award-winning Case Study For Hoteles City Express By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Hoteles City Express”, or large enterprises, they have established a Facebook page for advertising and promotion. “Hoteles City Express” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Hoteles City Express” through the method of adspy!

Hoteles City Express Facebook ad Introduction by ad spy method

“Hoteles City Express” introduction:Nuestra definición de éxito es que nuestros huéspedes sean exitosos.

“Hoteles City Express” Facebook ads last run:2020-02-14 06:46:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Hoteles City Express” ads data to help “Hoteles City Express” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Hoteles City Express”. In this report, we analyze in detail the best ad cases of “Hoteles City Express”.

Hoteles City Express Top3 Ads Case Study:

 1st2nd3rd
Advertisers Hoteles City Express Hoteles City Express Hoteles City Express
Ad title Hoteles City Express Conoce el volcán activo más grande del mundo: el Ojos del Salado Descubre Colombia: Sopó, una de las joyas de Cundinamarca
Ad text ¡Disfruta de un 3x2 en tu hospedaje! Reserva dos noches en fin de semana y obtén la tercera de co... El volcán más alto del mundo se encuentra en Chile y se le conoce como Ojos del Salado. Forma par... Sopó es un municipio ubicado a 39 km de Bogotá. Numerosas opciones están al alcance de quienes de...
CTA type BOOK_TRAVEL WATCH_MORE WATCH_MORE
Ad format Image Image Image
Categories other Hotel Resort Hotel Resort
Duration 1 days 13 days 13 days
Like 0 41 44

Hoteles City Express Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Hoteles City Express” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Hoteles City Express” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Hoteles City Express” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Hoteles City Express Conoce el volcán activo más grande del mundo: el Ojos del Salado Descubre Colombia: Sopó, una de las joyas de Cundinamarca
Ad text  ¡Disfruta de un 3x2 en tu hospedaje! Reserva dos noches en fin de semana y obtén la tercera de co...  El volcán más alto del mundo se encuentra en Chile y se le conoce como Ojos del Salado. Forma par...  Sopó es un municipio ubicado a 39 km de Bogotá. Numerosas opciones están al alcance de quienes de...
Ad type  other  other  other
Ad word count 104  232  290

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Hoteles City Express”, the text type used is other to obtain the best ad performance. “Hoteles City Express” can use this copy style more. On the other hand, “Hoteles City Express” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Hoteles City Express” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Hoteles City Express” are:BOOK_TRAVEL,WATCH_MORE,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Hoteles City Express” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Hoteles City Express” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Hoteles City Express” top 3 ads schedules are: 1 days,13 days, and 13 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Hoteles City Express”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Hoteles City Express” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Hoteles City Express” ad case study report

If you want to check the best ad case study of other advertisers related to “Hoteles City Express”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Hoteles City Express”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.