Award-winning Case Study For Hotcourses Indonesia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Hotcourses Indonesia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Hotcourses Indonesia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Hotcourses Indonesia” through the method of adspy!

Hotcourses Indonesia Facebook ad Introduction by ad spy method

“Hotcourses Indonesia” introduction:Hotcourses Indonesia, temukan info lengkap pendaftaran, jurusan, beasiswa di universitas luar negeri! Twitter: @Hotcourses_ID Instagram : @Hotcourses_ID

“Hotcourses Indonesia” Facebook ads last run:2020-02-17 05:32:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Hotcourses Indonesia” ads data to help “Hotcourses Indonesia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Hotcourses Indonesia”. In this report, we analyze in detail the best ad cases of “Hotcourses Indonesia”.

Hotcourses Indonesia Top3 Ads Case Study:

Advertisers Hotcourses Indonesia Hotcourses Indonesia Hotcourses Indonesia
Ad title Konsultasi Kuliah Luar Negeri GRATIS UK 2 Years Post Study Work Visa! KONSULTASI KULIAH LUAR NEGERI GRATIS
Ad text Inggris akan langsung memberikanmu visa studi selama 2 tahun untuk kesempatan bekerja sebelum kem... Tahukah kamu mulai enrolment 2020 S2 di Inggris, pelajar akan otomatis mendapatkan visa studi sel... Manfaatkan konsultasi kuliah IDP GRATIS di negara pilihan langsung dari HPmu!
Ad format Video Video Video
Categories other other other
Duration 33 days 3 days 66 days
Like 3916 86 6353

Hotcourses Indonesia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Hotcourses Indonesia” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Hotcourses Indonesia” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Hotcourses Indonesia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Konsultasi Kuliah Luar Negeri GRATIS UK 2 Years Post Study Work Visa! KONSULTASI KULIAH LUAR NEGERI GRATIS
Ad text  Inggris akan langsung memberikanmu visa studi selama 2 tahun untuk kesempatan bekerja sebelum kem...  Tahukah kamu mulai enrolment 2020 S2 di Inggris, pelajar akan otomatis mendapatkan visa studi sel...  Manfaatkan konsultasi kuliah IDP GRATIS di negara pilihan langsung dari HPmu!
Ad type  other  other  other
Ad word count 420  425  129

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Hotcourses Indonesia”, the text type used is other to obtain the best ad performance. “Hotcourses Indonesia” can use this copy style more. On the other hand, “Hotcourses Indonesia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Hotcourses Indonesia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Hotcourses Indonesia” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Hotcourses Indonesia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Hotcourses Indonesia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Hotcourses Indonesia” top 3 ads schedules are: 33 days,3 days, and 66 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Hotcourses Indonesia”‘s top 1 ad duration is 33 days. Every advertisement has a life cycle.
“Hotcourses Indonesia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Hotcourses Indonesia” ad case study report

If you want to check the best ad case study of other advertisers related to “Hotcourses Indonesia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Hotcourses Indonesia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.