Award-winning Case Study For Hotcourses Abroad By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Hotcourses Abroad”, or large enterprises, they have established a Facebook page for advertising and promotion. “Hotcourses Abroad” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Hotcourses Abroad” through the method of adspy!

Hotcourses Abroad Facebook ad Introduction by ad spy method

“Hotcourses Abroad” - Find a higher education course, university or scholarship abroad with us. Read informative guides and even apply!

“Hotcourses Abroad” Facebook ads last run:2020-02-17 08:12:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Hotcourses Abroad” ads data to help “Hotcourses Abroad” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Hotcourses Abroad”. In this report, we analyze in detail the best ad cases of “Hotcourses Abroad”.

Hotcourses Abroad Top3 Ads Case Study:

Advertisers Hotcourses Abroad Hotcourses Abroad Hotcourses Abroad
Ad title FREE Study Abroad Consultation Top Universities in Canada Hotcourses Abroad
Ad text Anin - Miss Indonesia 2015 has proven the many benefits that you can get by studying abroad apart... You're one step closer to your dream of studying at a Canadian university. Looking to study abroad in the next 16 months ? ‍♀️ Maya and many other Arab students have studi...
Ad format Video Image Carousel
Categories other other other
Duration 21 days 126 days 1 days
Like 151 43267 12

Hotcourses Abroad Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Hotcourses Abroad” top 3 ads are: Video,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Hotcourses Abroad” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Hotcourses Abroad” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title FREE Study Abroad Consultation Top Universities in Canada Hotcourses Abroad
Ad text  Anin - Miss Indonesia 2015 has proven the many benefits that you can get by studying abroad apart...  You're one step closer to your dream of studying at a Canadian university.  Looking to study abroad in the next 16 months ? ‍♀️ Maya and many other Arab students have studi...
Ad type  other  other  other
Ad word count 251  74  321

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Hotcourses Abroad”, the text type used is other to obtain the best ad performance. “Hotcourses Abroad” can use this copy style more. On the other hand, “Hotcourses Abroad” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Hotcourses Abroad” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Hotcourses Abroad” are:CONTACT_US,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “CONTACT_US” help “Hotcourses Abroad” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Hotcourses Abroad” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Hotcourses Abroad” top 3 ads schedules are: 21 days,126 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Hotcourses Abroad”‘s top 1 ad duration is 21 days. Every advertisement has a life cycle.
“Hotcourses Abroad” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Hotcourses Abroad” ad case study report

If you want to check the best ad case study of other advertisers related to “Hotcourses Abroad”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Hotcourses Abroad”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.