Award-winning Case Study For Hot Topic By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Hot Topic”, or large enterprises, they have established a Facebook page for advertising and promotion. “Hot Topic” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Hot Topic” through the method of adspy!

Hot Topic Facebook ad Introduction by ad spy method

“Hot Topic” introduction:This page is only monitored Monday - Friday, 9AM PST - 6PM PST

“Hot Topic” Facebook ads last run:2020-02-22 21:02:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Hot Topic” ads data to help “Hot Topic” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Hot Topic”. In this report, we analyze in detail the best ad cases of “Hot Topic”.

Hot Topic Top3 Ads Case Study:

Advertisers Hot Topic Hot Topic Hot Topic
Ad title Bandai Spirits Pokemon Eevee Model Kit Skull & Moon T-Shirt Dress Plus Size Funko Beetlejuice Pop! Town Beetlejuice With Dante's Inferno Room Vinyl Figures Hot Topic Exclusive
Ad text FLASH SALE! Grab 30% off almost everything online, because why not? Just for you! Get 20% off select styles It's on! Buy two, get one free with almost everything online.
Ad format Carousel Carousel Carousel
Categories other other other
Duration 1 days 74 days 1 days
Like 0 1 0

Hot Topic Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Hot Topic” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Hot Topic” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Hot Topic” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Bandai Spirits Pokemon Eevee Model Kit Skull & Moon T-Shirt Dress Plus Size Funko Beetlejuice Pop! Town Beetlejuice With Dante's Inferno Room Vinyl Figures Hot Topic Exclusive
Ad text  FLASH SALE! Grab 30% off almost everything online, because why not?  Just for you! Get 20% off select styles  It's on! Buy two, get one free with almost everything online.
Ad type  other  other  other
Ad word count 67  39  61

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Hot Topic”, the text type used is other to obtain the best ad performance. “Hot Topic” can use this copy style more. On the other hand, “Hot Topic” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Hot Topic” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Hot Topic” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Hot Topic” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Hot Topic” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Hot Topic” top 3 ads schedules are: 1 days,74 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Hot Topic”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Hot Topic” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Hot Topic” ad case study report

If you want to check the best ad case study of other advertisers related to “Hot Topic”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Hot Topic”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.