Award-winning Case Study For Hot Moms Club By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Hot Moms Club”, or large enterprises, they have established a Facebook page for advertising and promotion. “Hot Moms Club” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Hot Moms Club” through the method of adspy!

Hot Moms Club Facebook ad Introduction by ad spy method

“Hot Moms Club” introduction:Hot Moms Club a digital magazine and community for moms who refuse to check their sense of style or self at the white picket fence! https://www.moms.com/

“Hot Moms Club” Facebook ads last run:2020-02-20 21:04:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Hot Moms Club” ads data to help “Hot Moms Club” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Hot Moms Club”. In this report, we analyze in detail the best ad cases of “Hot Moms Club”.

Hot Moms Club Top3 Ads Case Study:

 1st2nd3rd
Advertisers Hot Moms Club Hot Moms Club Hot Moms Club
Ad title Labor Doesn't Have To Be Hard: 20 Ways To Make It Easier 20 Ways Babies Born From Surrogates Are So Different Labor Doesn't Have To Be Hard: 20 Ways To Make It Easier
Ad text Think of waves, not pain Birth Certificates come into question... Think of waves, not pain
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Magazine Magazine Magazine
Duration 87 days 85 days 85 days
Like 0 0 0

Hot Moms Club Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Hot Moms Club” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Hot Moms Club” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Hot Moms Club” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Labor Doesn't Have To Be Hard: 20 Ways To Make It Easier 20 Ways Babies Born From Surrogates Are So Different Labor Doesn't Have To Be Hard: 20 Ways To Make It Easier
Ad text  Think of waves, not pain  Birth Certificates come into question...  Think of waves, not pain
Ad type  other  other  other
Ad word count 24  40  24

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Hot Moms Club”, the text type used is other to obtain the best ad performance. “Hot Moms Club” can use this copy style more. On the other hand, “Hot Moms Club” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Hot Moms Club” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Hot Moms Club” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Hot Moms Club” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Hot Moms Club” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Hot Moms Club” top 3 ads schedules are: 87 days,85 days, and 85 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Hot Moms Club”‘s top 1 ad duration is 87 days. Every advertisement has a life cycle.
“Hot Moms Club” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Hot Moms Club” ad case study report

If you want to check the best ad case study of other advertisers related to “Hot Moms Club”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Hot Moms Club”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.