Award-winning Case Study For Horse Pilot By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Horse Pilot”, or large enterprises, they have established a Facebook page for advertising and promotion. “Horse Pilot” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Horse Pilot” through the method of adspy!

Horse Pilot Facebook ad Introduction by ad spy method

“Horse Pilot” introduction:Bienvenue sur la page officielle de Horse Pilot, vêtement technique pour cavaliers Welcome on Horse Pilot official page, technical clothing

“Horse Pilot” Facebook ads last run:2020-02-22 12:30:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Horse Pilot” ads data to help “Horse Pilot” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Horse Pilot”. In this report, we analyze in detail the best ad cases of “Horse Pilot”.

Horse Pilot Top3 Ads Case Study:

 1st2nd3rd
Advertisers Horse Pilot Horse Pilot Horse Pilot
Ad title Des vêtements taillés pour les cavaliers Horse Pilot Des vêtements taillés pour les cavaliers
Ad text [INSPIRATION] Notre sélection de vêtements techniques pour aborder le Printemps avec Confort. [INSPIRATION] Notre sélection de vêtements techniques pour aborder le Printemps avec Confort. [INSPIRATION] Notre sélection de vêtements techniques pour aborder le Printemps avec Confort.
CTA type LEARN_MORE SHOP_NOW LEARN_MORE
Ad format Carousel Carousel Carousel
Categories Clothing (Brand) Clothing (Brand) Clothing (Brand)
Duration 10 days 10 days 10 days
Like 14 9 15

Horse Pilot Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Horse Pilot” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Horse Pilot” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Horse Pilot” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Des vêtements taillés pour les cavaliers Horse Pilot Des vêtements taillés pour les cavaliers
Ad text  [INSPIRATION] Notre sélection de vêtements techniques pour aborder le Printemps avec Confort.  [INSPIRATION] Notre sélection de vêtements techniques pour aborder le Printemps avec Confort.  [INSPIRATION] Notre sélection de vêtements techniques pour aborder le Printemps avec Confort.
Ad type  other  other  other
Ad word count 93  93  93

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Horse Pilot”, the text type used is other to obtain the best ad performance. “Horse Pilot” can use this copy style more. On the other hand, “Horse Pilot” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Horse Pilot” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Horse Pilot” are:LEARN_MORE,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Horse Pilot” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Horse Pilot” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Horse Pilot” top 3 ads schedules are: 10 days,10 days, and 10 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Horse Pilot”‘s top 1 ad duration is 10 days. Every advertisement has a life cycle.
“Horse Pilot” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Horse Pilot” ad case study report

If you want to check the best ad case study of other advertisers related to “Horse Pilot”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Horse Pilot”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.