Award-winning Case Study For Horror Channel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Horror Channel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Horror Channel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Horror Channel” through the method of adspy!

Horror Channel Facebook ad Introduction by ad spy method

“Horror Channel” introduction:Horror Channel is the UK’s original channel dedicated to the dark side of cinema and television. Sky 317 Virgin 149 Freeview 70 Freesat 138

“Horror Channel” Facebook ads last run:2020-02-20 21:20:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Horror Channel” ads data to help “Horror Channel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Horror Channel”. In this report, we analyze in detail the best ad cases of “Horror Channel”.

Horror Channel Top3 Ads Case Study:

Advertisers Horror Channel Horror Channel Horror Channel
Ad title Horror Channel Peter Cushing Supercut Horror Channel
Ad text Horror Channel is the premiere UK channel dedicated to dreams and nightmares. Known as The Gentleman of Horror, Peter Cushing's cinema legacy is celebrated in our Hammer Class... Dedicated to the dark side of cinema. Available on Freeview, Sky, Virgin and Freesat.
Ad format Image Video Video
Categories TV Channel TV Channel N/A
Duration 1 days 1 days 21 days
Like 49 471 575

Horror Channel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Horror Channel” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Horror Channel” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Horror Channel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Horror Channel Peter Cushing Supercut Horror Channel
Ad text  Horror Channel is the premiere UK channel dedicated to dreams and nightmares.  Known as The Gentleman of Horror, Peter Cushing's cinema legacy is celebrated in our Hammer Class...  Dedicated to the dark side of cinema. Available on Freeview, Sky, Virgin and Freesat.
Ad type  other  other  other
Ad word count 77  196  85

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Horror Channel”, the text type used is other to obtain the best ad performance. “Horror Channel” can use this copy style more. On the other hand, “Horror Channel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Horror Channel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Horror Channel” are:LIKE_PAGE,N/A,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Horror Channel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Horror Channel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Horror Channel” top 3 ads schedules are: 1 days,1 days, and 21 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Horror Channel”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Horror Channel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Horror Channel” ad case study report

If you want to check the best ad case study of other advertisers related to “Horror Channel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Horror Channel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.