Award-winning Case Study For Honda Motorcycles By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Honda Motorcycles”, or large enterprises, they have established a Facebook page for advertising and promotion. “Honda Motorcycles” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Honda Motorcycles” through the method of adspy!

Honda Motorcycles Facebook ad Introduction by ad spy method

“Honda Motorcycles” introduction:Welcome to the Honda (UK) Motorcycles fan page - a place to talk, learn, share and listen. So we’d like to ask that you be respectful of your fellow Honda fans. Anything unsuitable will be removed.

“Honda Motorcycles” Facebook ads last run:2020-02-17 08:24:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Honda Motorcycles” ads data to help “Honda Motorcycles” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Honda Motorcycles”. In this report, we analyze in detail the best ad cases of “Honda Motorcycles”.

Honda Motorcycles Top3 Ads Case Study:

Advertisers Honda Motorcycles Honda Motorcycles Honda Motorcycles
Ad title Good things come in small packages Touring Motorcycles: The Joys Of The Open Road Honda Motorcycles
Ad text Add some fun to your daily commute Relax and ride with comfort with us on the open road as we showcase Touring Motorcycles. Discove... Calling all Bikers!! What did you look out for on your test ride before buying? Looks, Handling, ...
Ad format Video Video Image
Categories other other Product/Service
Duration 1 days 1 days 1 days
Like 422 161 48

Honda Motorcycles Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Honda Motorcycles” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Honda Motorcycles” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Honda Motorcycles” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Good things come in small packages Touring Motorcycles: The Joys Of The Open Road Honda Motorcycles
Ad text  Add some fun to your daily commute  Relax and ride with comfort with us on the open road as we showcase Touring Motorcycles. Discove...  Calling all Bikers!! What did you look out for on your test ride before buying? Looks, Handling, ...
Ad type  other  other  other
Ad word count 34  154  140

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Honda Motorcycles”, the text type used is other to obtain the best ad performance. “Honda Motorcycles” can use this copy style more. On the other hand, “Honda Motorcycles” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Honda Motorcycles” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Honda Motorcycles” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Honda Motorcycles” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Honda Motorcycles” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Honda Motorcycles” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Honda Motorcycles”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Honda Motorcycles” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Honda Motorcycles” ad case study report

If you want to check the best ad case study of other advertisers related to “Honda Motorcycles”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Honda Motorcycles”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.