Award-winning Case Study For Home Defense News By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Home Defense News”, or large enterprises, they have established a Facebook page for advertising and promotion. “Home Defense News” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Home Defense News” through the method of adspy!

Home Defense News Facebook ad Introduction by ad spy method

“Home Defense News” introduction:At Home Defense News we bring you the most cutting-edge home and personal defense tactics to protect your and your family ... at all costs.

“Home Defense News” Facebook ads last run:2020-02-17 07:16:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Home Defense News” ads data to help “Home Defense News” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Home Defense News”. In this report, we analyze in detail the best ad cases of “Home Defense News”.

Home Defense News Top3 Ads Case Study:

Advertisers Home Defense News Home Defense News Home Defense News
Ad title [[ CLOSEOUT SALE!! ]] Finally Available To Civilians Outside The Official Loop! Forced Auction
Ad text We're moving into a new warehouse and slashing the price on our most popular item by $100. Why ... Tier 1 Home Security Isn't Just For The Ultra Rich Anymore... One of our dealers got hit with some money problems. Instead of going after him we took back his ...
Ad format Video Video Video
Categories Product/Service Product/Service Product/Service
Duration 570 days 458 days 492 days
Like 21387 12330 9536

Home Defense News Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Home Defense News” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Home Defense News” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Home Defense News” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title [[ CLOSEOUT SALE!! ]] Finally Available To Civilians Outside The Official Loop! Forced Auction
Ad text  We're moving into a new warehouse and slashing the price on our most popular item by $100. Why ...  Tier 1 Home Security Isn't Just For The Ultra Rich Anymore...  One of our dealers got hit with some money problems. Instead of going after him we took back his ...
Ad type  other  other  other
Ad word count 303  61  145

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Home Defense News”, the text type used is other to obtain the best ad performance. “Home Defense News” can use this copy style more. On the other hand, “Home Defense News” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Home Defense News” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Home Defense News” are:SHOP_NOW,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Home Defense News” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Home Defense News” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Home Defense News” top 3 ads schedules are: 570 days,458 days, and 492 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Home Defense News”‘s top 1 ad duration is 570 days. Every advertisement has a life cycle.
“Home Defense News” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Home Defense News” ad case study report

If you want to check the best ad case study of other advertisers related to “Home Defense News”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Home Defense News”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.