Award-winning Case Study For HKTVmall By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “HKTVmall”, or large enterprises, they have established a Facebook page for advertising and promotion. “HKTVmall” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “HKTVmall” through the method of adspy!

HKTVmall Facebook ad Introduction by ad spy method

“HKTVmall” introduction:慳錢‧慳力‧慳時間 HKTVmall 售賣超過200,000件本地及全球的貨品,包括超級市場、藥妝護理、時尚服飾、家居生活 (包括寵物用品、母嬰產品、家庭電器等),以及全城優惠 (包括餐飲及服務)。

“HKTVmall” Facebook ads last run:2020-02-26 09:02:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “HKTVmall” ads data to help “HKTVmall” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “HKTVmall”. In this report, we analyze in detail the best ad cases of “HKTVmall”.

HKTVmall Top3 Ads Case Study:

Advertisers HKTVmall HKTVmall HKTVmall
Ad title HKTVmall HKTVmall春日美妝祭 HKTVmall春日美妝祭
Ad text 【HKTVmall購買旅遊保險✈  低至港幣$57起】 合作夥伴:蘇黎世保險(香港)、富衛保險 一次過瀏覽旅遊保險價錢,即時比較單次旅遊保險及全年旅遊保險保費及保障!3⃣分鐘即可輕鬆投保... 【最後機會】「重磅優惠」第五擊(15-21/4) 行街成日好多野想買但奈可無手拎?粗重工作等我哋幫你HKTVmall特意推出各大「重磅優惠」,精選貨品不單止有份量、拎上手有重量、價錢仲好吸引❗... 【最後機會】「重磅優惠」第五擊(15-21/4) 行街成日好多野想買但奈可無手拎?粗重工作等我哋幫你HKTVmall特意推出各大「重磅優惠」,精選貨品不單止有份量、拎上手有重量、價錢仲好吸引❗...
Ad format Carousel Carousel Carousel
Categories other Shopping & Retail Shopping & Retail
Duration 1 days 1 days 1 days
Like 11 0 0

HKTVmall Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “HKTVmall” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“HKTVmall” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “HKTVmall” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title HKTVmall HKTVmall春日美妝祭 HKTVmall春日美妝祭
Ad text  【HKTVmall購買旅遊保險✈  低至港幣$57起】 合作夥伴:蘇黎世保險(香港)、富衛保險 一次過瀏覽旅遊保險價錢,即時比較單次旅遊保險及全年旅遊保險保費及保障!3⃣分鐘即可輕鬆投保...  【最後機會】「重磅優惠」第五擊(15-21/4) 行街成日好多野想買但奈可無手拎?粗重工作等我哋幫你HKTVmall特意推出各大「重磅優惠」,精選貨品不單止有份量、拎上手有重量、價錢仲好吸引❗...  【最後機會】「重磅優惠」第五擊(15-21/4) 行街成日好多野想買但奈可無手拎?粗重工作等我哋幫你HKTVmall特意推出各大「重磅優惠」,精選貨品不單止有份量、拎上手有重量、價錢仲好吸引❗...
Ad type  other  other  other
Ad word count 315  402  402

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “HKTVmall”, the text type used is other to obtain the best ad performance. “HKTVmall” can use this copy style more. On the other hand, “HKTVmall” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “HKTVmall” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “HKTVmall” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “HKTVmall” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “HKTVmall” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “HKTVmall” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “HKTVmall”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“HKTVmall” should put ads in the best time period, so that ads get the most value in a limited time.

Related “HKTVmall” ad case study report

If you want to check the best ad case study of other advertisers related to “HKTVmall”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “HKTVmall”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.