Award-winning Case Study For HK.apm By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “HK.apm”, or large enterprises, they have established a Facebook page for advertising and promotion. “HK.apm” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “HK.apm” through the method of adspy!

HK.apm Facebook ad Introduction by ad spy method

“HK.apm” introduction:apm

“HK.apm” Facebook ads last run:2020-02-17 05:28:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “HK.apm” ads data to help “HK.apm” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “HK.apm”. In this report, we analyze in detail the best ad cases of “HK.apm”.

HK.apm Top3 Ads Case Study:

Advertisers HK.apm HK.apm HK.apm
Ad title 【免費登記.成為The Point會員.即送迎新500分】 【立即登記.會員有Point大激賞.毋須消費】 新登記成為The Point會員,尊享驚喜獎賞。
Ad text 講嘢最緊要有Point,依家行街睇戲食飯都有Point?因為綜合14個新地商場嘅The Point會員計劃已經登場喇!以後消費可以統一賺取積分,兌換商場電子贈券,喺超過700間商戶當現金使!積分... 立即成為新地The Point會員,參加「會員有Point大激賞」,賞你總值逾HK$1,500,000禮品!免費日日參加即抽即中獎,消費滿HK$300 仲有終極大抽獎,贏走Audi 房車、來回倫... 想扭出驚喜? 新登記成為The Point會員就可以o係apm「巨型彩妝扭蛋機」扭出國際品牌美妝產品等驚喜獎賞。 登記傳送門 數量有限,換完即...
Ad format Image Image Video
Categories Shopping Mall Shopping Mall Shopping Mall
Duration 29 days 29 days 9 days
Like 6 6 4

HK.apm Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “HK.apm” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“HK.apm” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “HK.apm” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 【免費登記.成為The Point會員.即送迎新500分】 【立即登記.會員有Point大激賞.毋須消費】 新登記成為The Point會員,尊享驚喜獎賞。
Ad text  講嘢最緊要有Point,依家行街睇戲食飯都有Point?因為綜合14個新地商場嘅The Point會員計劃已經登場喇!以後消費可以統一賺取積分,兌換商場電子贈券,喺超過700間商戶當現金使!積分...  立即成為新地The Point會員,參加「會員有Point大激賞」,賞你總值逾HK$1,500,000禮品!免費日日參加即抽即中獎,消費滿HK$300 仲有終極大抽獎,贏走Audi 房車、來回倫...  想扭出驚喜? 新登記成為The Point會員就可以o係apm「巨型彩妝扭蛋機」扭出國際品牌美妝產品等驚喜獎賞。 登記傳送門 數量有限,換完即...
Ad type  other  other  other
Ad word count 159  174  300

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “HK.apm”, the text type used is other to obtain the best ad performance. “HK.apm” can use this copy style more. On the other hand, “HK.apm” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “HK.apm” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “HK.apm” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “HK.apm” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “HK.apm” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “HK.apm” top 3 ads schedules are: 29 days,29 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “HK.apm”‘s top 1 ad duration is 29 days. Every advertisement has a life cycle.
“HK.apm” should put ads in the best time period, so that ads get the most value in a limited time.

Related “HK.apm” ad case study report

If you want to check the best ad case study of other advertisers related to “HK.apm”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “HK.apm”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.