Award-winning Case Study For HK 港生活 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “HK 港生活”, or large enterprises, they have established a Facebook page for advertising and promotion. “HK 港生活” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “HK 港生活” through the method of adspy!

HK 港生活 Facebook ad Introduction by ad spy method

“HK 港生活” introduction:HK 港生活:發掘本地大小玩樂活動。平日放假做乜好?入來一click 就搵到! 就等我哋同您一齊 「港玩港食港生活」!

“HK 港生活” Facebook ads last run:2020-02-17 05:16:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “HK 港生活” ads data to help “HK 港生活” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “HK 港生活”. In this report, we analyze in detail the best ad cases of “HK 港生活”.

HK 港生活 Top3 Ads Case Study:

Advertisers HK 港生活 HK 港生活 HK 港生活
Ad title 港生活報導 Party15 KCC Partyroom 85折兼送你$40現金券 Home Office都要Keep住腸道健康 買得多 送得多!WeChat Pay HK 新年「碼」上狂賞
Ad text  非常多謝 港生活Ulifestyle 介紹我地 Party15商場Partyroom! 真係好多野玩! 睇小編玩得咁開心 大家都快D Book場玩餐飽啦~ https://www.face... 【85折兼送你$40現金券 Home Office都要Keep住腸道健康】 近來好多人都要Home Office,平日已經食唔夠纖維?依家更加唔方便日日落樓買菜或生果,結果攪到腸胃唔夠纖維?不... 【新年「碼」上狂賞】 有乜嘢開心得過Shopping?就係Shopping嘅時候可以攞盡優惠!WeChat Pay HK依家舉行緊新年「碼」上狂賞,只要scan一scan指定「掃碼領禮包」小程序...
Ad format Video Image Video
Categories Party Entertainment Service other other
Duration 397 days 1 days 2 days
Like 3753 120 57

HK 港生活 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “HK 港生活” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“HK 港生活” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “HK 港生活” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 港生活報導 Party15 KCC Partyroom 85折兼送你$40現金券 Home Office都要Keep住腸道健康 買得多 送得多!WeChat Pay HK 新年「碼」上狂賞
Ad text   非常多謝 港生活Ulifestyle 介紹我地 Party15商場Partyroom! 真係好多野玩! 睇小編玩得咁開心 大家都快D Book場玩餐飽啦~ https://www.face...  【85折兼送你$40現金券 Home Office都要Keep住腸道健康】 近來好多人都要Home Office,平日已經食唔夠纖維?依家更加唔方便日日落樓買菜或生果,結果攪到腸胃唔夠纖維?不...  【新年「碼」上狂賞】 有乜嘢開心得過Shopping?就係Shopping嘅時候可以攞盡優惠!WeChat Pay HK依家舉行緊新年「碼」上狂賞,只要scan一scan指定「掃碼領禮包」小程序...
Ad type  other  other  other
Ad word count 1227  394  357

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “HK 港生活”, the text type used is other to obtain the best ad performance. “HK 港生活” can use this copy style more. On the other hand, “HK 港生活” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “HK 港生活” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “HK 港生活” are:N/A,GET_OFFER,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “HK 港生活” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “HK 港生活” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “HK 港生活” top 3 ads schedules are: 397 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “HK 港生活”‘s top 1 ad duration is 397 days. Every advertisement has a life cycle.
“HK 港生活” should put ads in the best time period, so that ads get the most value in a limited time.

Related “HK 港生活” ad case study report

If you want to check the best ad case study of other advertisers related to “HK 港生活”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “HK 港生活”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.