Award-winning Case Study For Hitachi Construction Machinery - Americas By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Hitachi Construction Machinery - Americas”, or large enterprises, they have established a Facebook page for advertising and promotion. “Hitachi Construction Machinery - Americas” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Hitachi Construction Machinery - Americas” through the method of adspy!

Hitachi Construction Machinery - Americas Facebook ad Introduction by ad spy method

“Hitachi Construction Machinery - Americas” introduction:Welcome! Connect with other Hitachi fans and stay informed about your favorite construction, mining and forestry machinery.

“Hitachi Construction Machinery - Americas” Facebook ads last run:2020-02-17 07:20:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Hitachi Construction Machinery - Americas” ads data to help “Hitachi Construction Machinery - Americas” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Hitachi Construction Machinery - Americas”. In this report, we analyze in detail the best ad cases of “Hitachi Construction Machinery - Americas”.

Hitachi Construction Machinery - Americas Top3 Ads Case Study:

Advertisers Hitachi Construction Machinery - Americas Hitachi Construction Machinery - Americas Hitachi Construction Machinery - Americas
Ad title Fence line-friendly. #Hitachi ZX60USB-5 Hitachi Construction Machinery - Americas 8 inspections to ensure efficiency, reliability and durability | Hitachi Construction
Ad text Fence line-friendly. #Hitachi ZX60USB-5 “The 300 is a great machine – powerful, comfortable and fast. It will out-dig other brands all da... Safety inspections are critical for the well-being of your crew, and they’re essential to keeping...
Ad format Video Image Image
Categories Commercial & Industrial Commercial & Industrial Commercial & Industrial
Duration 5 days 1 days 5 days
Like 15 35 15

Hitachi Construction Machinery - Americas Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Hitachi Construction Machinery - Americas” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Hitachi Construction Machinery - Americas” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Hitachi Construction Machinery - Americas” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fence line-friendly. #Hitachi ZX60USB-5 Hitachi Construction Machinery - Americas 8 inspections to ensure efficiency, reliability and durability | Hitachi Construction
Ad text  Fence line-friendly. #Hitachi ZX60USB-5  “The 300 is a great machine – powerful, comfortable and fast. It will out-dig other brands all da...  Safety inspections are critical for the well-being of your crew, and they’re essential to keeping...
Ad type  other  other  other
Ad word count 39  191  318

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Hitachi Construction Machinery - Americas”, the text type used is other to obtain the best ad performance. “Hitachi Construction Machinery - Americas” can use this copy style more. On the other hand, “Hitachi Construction Machinery - Americas” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Hitachi Construction Machinery - Americas” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Hitachi Construction Machinery - Americas” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Hitachi Construction Machinery - Americas” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Hitachi Construction Machinery - Americas” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Hitachi Construction Machinery - Americas” top 3 ads schedules are: 5 days,1 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Hitachi Construction Machinery - Americas”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Hitachi Construction Machinery - Americas” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Hitachi Construction Machinery - Americas” ad case study report

If you want to check the best ad case study of other advertisers related to “Hitachi Construction Machinery - Americas”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Hitachi Construction Machinery - Americas”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.