Award-winning Case Study For Hiru News By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Hiru News”, or large enterprises, they have established a Facebook page for advertising and promotion. “Hiru News” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Hiru News” through the method of adspy!

Hiru News Facebook ad Introduction by ad spy method

“Hiru News” introduction:Welcome to Hiru News on Facebook - a hub for latest news in Sinhala, Tamil & English. Like our page and connect with Sri Lanka's Number 1 News Service.

“Hiru News” Facebook ads last run:2020-02-17 08:20:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Hiru News” ads data to help “Hiru News” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Hiru News”. In this report, we analyze in detail the best ad cases of “Hiru News”.

Hiru News Top3 Ads Case Study:

Advertisers Hiru News Hiru News Hiru News
Ad title කඩොලාන රෝපනයට සැරසෙද්දී මුතුරාජවෙල අභය භූමිය උණුසුම් වෙයි සද්දෙ දාපු එස්.බී අන්තිමට කළ දේ බලය ලබාදුන්නා නම් බාධා නොකර ඉන්න විපක්ෂ නායක කියයි
Ad text කඩොලාන රෝපනයට සැරසෙද්දී මුතුරාජවෙල අභය භූමිය උණුසුම් වෙයි සද්දෙ දාපු එස්.බී අන්තිමට කළ දේ බලය ලබාදුන්නා නම් බාධා නොකර ඉන්න විපක්ෂ නායක කියයි
CTA type N/A N/A N/A
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 913 163 36

Hiru News Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Hiru News” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Hiru News” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Hiru News” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title කඩොලාන රෝපනයට සැරසෙද්දී මුතුරාජවෙල අභය භූමිය උණුසුම් වෙයි සද්දෙ දාපු එස්.බී අන්තිමට කළ දේ බලය ලබාදුන්නා නම් බාධා නොකර ඉන්න විපක්ෂ නායක කියයි
Ad text  කඩොලාන රෝපනයට සැරසෙද්දී මුතුරාජවෙල අභය භූමිය උණුසුම් වෙයි  සද්දෙ දාපු එස්.බී අන්තිමට කළ දේ  බලය ලබාදුන්නා නම් බාධා නොකර ඉන්න විපක්ෂ නායක කියයි
Ad type  other  other  other
Ad word count 57  31  50

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Hiru News”, the text type used is other to obtain the best ad performance. “Hiru News” can use this copy style more. On the other hand, “Hiru News” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Hiru News” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Hiru News” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Hiru News” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Hiru News” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Hiru News” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Hiru News”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Hiru News” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Hiru News” ad case study report

If you want to check the best ad case study of other advertisers related to “Hiru News”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Hiru News”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.