Award-winning Case Study For Hilton Garden Inn By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Hilton Garden Inn”, or large enterprises, they have established a Facebook page for advertising and promotion. “Hilton Garden Inn” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Hilton Garden Inn” through the method of adspy!

Hilton Garden Inn Facebook ad Introduction by ad spy method

“Hilton Garden Inn” introduction:Hilton Garden Inn® has everything you need to be successful with nearly 600 locations worldwide. Visit us at

“Hilton Garden Inn” Facebook ads last run:2020-02-16 22:44:50

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Hilton Garden Inn” ads data to help “Hilton Garden Inn” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Hilton Garden Inn”. In this report, we analyze in detail the best ad cases of “Hilton Garden Inn”.

Hilton Garden Inn Top3 Ads Case Study:

Advertisers Hilton Garden Inn Hilton Garden Inn Hilton Garden Inn
Ad title Get 50% off Sunday Nights Elevate Your Stay ⬆️ Get Breakfast Included!
Ad text Judy may not be a spy ️‍♀️, but she knows the secret to getting 50% off your #SundayFunStay (hint... “A great cocktail is only made greater by a great shaker technique.” - Some Very Smart Person Take advantage of our Breakfast Included Package and set yourself up for pancake success.
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 683 5 40

Hilton Garden Inn Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Hilton Garden Inn” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Hilton Garden Inn” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Hilton Garden Inn” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Get 50% off Sunday Nights Elevate Your Stay ⬆️ Get Breakfast Included!
Ad text  Judy may not be a spy ️‍♀️, but she knows the secret to getting 50% off your #SundayFunStay (hint...  “A great cocktail is only made greater by a great shaker technique.” - Some Very Smart Person  Take advantage of our Breakfast Included Package and set yourself up for pancake success.
Ad type  other  other  other
Ad word count 132  93  89

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Hilton Garden Inn”, the text type used is other to obtain the best ad performance. “Hilton Garden Inn” can use this copy style more. On the other hand, “Hilton Garden Inn” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Hilton Garden Inn” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Hilton Garden Inn” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Hilton Garden Inn” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Hilton Garden Inn” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Hilton Garden Inn” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Hilton Garden Inn”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Hilton Garden Inn” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Hilton Garden Inn” ad case study report

If you want to check the best ad case study of other advertisers related to “Hilton Garden Inn”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Hilton Garden Inn”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.