Award-winning Case Study For HIGO Shop By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “HIGO Shop”, or large enterprises, they have established a Facebook page for advertising and promotion. “HIGO Shop” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “HIGO Shop” through the method of adspy!

HIGO Shop Facebook ad Introduction by ad spy method

“HIGO Shop” introduction:CATCH-a-TREND Chào mừng đến với HIGO Shop Thời trang xuất khẩu, hàng thiết kế, thời trang Quảng Châu, thời trang Nhật Bản, thời trang Hàn Quốc.

“HIGO Shop” Facebook ads last run:2020-02-17 09:28:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “HIGO Shop” ads data to help “HIGO Shop” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “HIGO Shop”. In this report, we analyze in detail the best ad cases of “HIGO Shop”.

HIGO Shop Top3 Ads Case Study:

Advertisers HIGO Shop HIGO Shop HIGO Shop
Ad title Photos from HIGO Shop's post Photos from HIGO Shop's post Photos from HIGO Shop's post
Ad text  #HIGO FeiFei Dress Collection Xem mẫu và đặt hàng tại: Bộ sưu tập Haka: 🍁 Áo khoác #SaleOff #125k #SuperSALE #Tháng10 #October 🍁🍁🍁 👽 Store:: Áo khoác: 🆕Arrivals 🔸Haka Collection 🍁🍁🍁 #Dress #SaleOff #October 🍀 Xem thêm mẫu tại: 🍀MIRA: https://fb....
Ad format Carousel Carousel Carousel
Categories Women's Clothing Store Women's Clothing Store Women's Clothing Store
Duration 118 days 155 days 124 days
Like 4314 7335 587

HIGO Shop Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “HIGO Shop” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“HIGO Shop” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “HIGO Shop” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from HIGO Shop's post Photos from HIGO Shop's post Photos from HIGO Shop's post
Ad text   #HIGO FeiFei Dress Collection Xem mẫu và đặt hàng tại: Bộ sưu tập Haka:  🍁 Áo khoác #SaleOff #125k #SuperSALE #Tháng10 #October 🍁🍁🍁 👽 Store:: Áo khoác:  🆕Arrivals 🔸Haka Collection 🍁🍁🍁 #Dress #SaleOff #October 🍀 Xem thêm mẫu tại: 🍀MIRA: https://fb....
Ad type  other  other  other
Ad word count 408  643  231

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “HIGO Shop”, the text type used is other to obtain the best ad performance. “HIGO Shop” can use this copy style more. On the other hand, “HIGO Shop” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “HIGO Shop” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “HIGO Shop” are:MESSAGE_PAGE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “HIGO Shop” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “HIGO Shop” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “HIGO Shop” top 3 ads schedules are: 118 days,155 days, and 124 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “HIGO Shop”‘s top 1 ad duration is 118 days. Every advertisement has a life cycle.
“HIGO Shop” should put ads in the best time period, so that ads get the most value in a limited time.

Related “HIGO Shop” ad case study report

If you want to check the best ad case study of other advertisers related to “HIGO Shop”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “HIGO Shop”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.