Award-winning Case Study For Highlands Coffee By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Highlands Coffee”, or large enterprises, they have established a Facebook page for advertising and promotion. “Highlands Coffee” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Highlands Coffee” through the method of adspy!

Highlands Coffee Facebook ad Introduction by ad spy method

“Highlands Coffee” introduction:Tự hào là thương hiệu cà phê Việt Nam hiện đại dẫn đầu với sản phẩm ngon, giá cả hợp lý và trải nghiệm cà phê mọi lúc, mọi nơi.

“Highlands Coffee” Facebook ads last run:2020-02-17 07:32:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Highlands Coffee” ads data to help “Highlands Coffee” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Highlands Coffee”. In this report, we analyze in detail the best ad cases of “Highlands Coffee”.

Highlands Coffee Top3 Ads Case Study:

Advertisers Highlands Coffee Highlands Coffee Highlands Coffee
Ad title ƯU ĐÃI MUA 1 TẶNG 1 Xếp trà thành đôi - Miễn Phí Upsize 2 Trà 
Ad text Nạp C Gấp Đôi với Ưu Đãi MUA 1 TẶNG 1 từ Highlands Coffee Rất đơn giản! Bạn chỉ cần nhấp vào hì... XẾP TRÀ THÀNH ĐÔI, NHẬN MIỄN PHÍ UPSIZE 2 TRÀ Có những lúc ngại ngùng, ngăn cản chia sẻ lời yêu ... Sen Vàng Mới bùi vị - Chuyện đầu năm bùi tai Nào mình cùng mạnh dạn rộn ràng hết cỡ vì có Trà Se...
Ad format Image Video Image
Categories other other other
Duration 1 days 1 days 1 days
Like 512 458 94

Highlands Coffee Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Highlands Coffee” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Highlands Coffee” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Highlands Coffee” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ƯU ĐÃI MUA 1 TẶNG 1 Xếp trà thành đôi - Miễn Phí Upsize 2 Trà
Ad text  Nạp C Gấp Đôi với Ưu Đãi MUA 1 TẶNG 1 từ Highlands Coffee Rất đơn giản! Bạn chỉ cần nhấp vào hì...  XẾP TRÀ THÀNH ĐÔI, NHẬN MIỄN PHÍ UPSIZE 2 TRÀ Có những lúc ngại ngùng, ngăn cản chia sẻ lời yêu ...  Sen Vàng Mới bùi vị - Chuyện đầu năm bùi tai Nào mình cùng mạnh dạn rộn ràng hết cỡ vì có Trà Se...
Ad type  other  other  other
Ad word count 687  429  616

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Highlands Coffee”, the text type used is other to obtain the best ad performance. “Highlands Coffee” can use this copy style more. On the other hand, “Highlands Coffee” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Highlands Coffee” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Highlands Coffee” are:LEARN_MORE,N/A,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Highlands Coffee” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Highlands Coffee” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Highlands Coffee” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Highlands Coffee”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Highlands Coffee” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Highlands Coffee” ad case study report

If you want to check the best ad case study of other advertisers related to “Highlands Coffee”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Highlands Coffee”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.