Award-winning Case Study For Highland Park Whisky By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Highland Park Whisky”, or large enterprises, they have established a Facebook page for advertising and promotion. “Highland Park Whisky” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Highland Park Whisky” through the method of adspy!

Highland Park Whisky Facebook ad Introduction by ad spy method

“Highland Park Whisky” introduction:Highland Park, The Single Malt Whisky with #VikingSoul

“Highland Park Whisky” Facebook ads last run:2020-02-22 12:32:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Highland Park Whisky” ads data to help “Highland Park Whisky” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Highland Park Whisky”. In this report, we analyze in detail the best ad cases of “Highland Park Whisky”.

Highland Park Whisky Top3 Ads Case Study:

Advertisers Highland Park Whisky Highland Park Whisky Highland Park Whisky
Ad title Highland Park Whisky Highland Park Whisky Highland Park Whisky
Ad text Orkneys klare himmel tilbyder en spektakulær udsigt over The Northern Lights! At udforske verden... Vi slutter vores danske Founders Series med en hyldest til det danske folk. Denne whisky skal sæt... Combining honey sweetness with delicious hints of cherries wrapped in chocolate, and subtle top n...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Wine/Spirits Wine/Spirits Wine/Spirits
Duration 1 days 1 days 1 days
Like 284 565 277

Highland Park Whisky Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Highland Park Whisky” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Highland Park Whisky” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Highland Park Whisky” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Highland Park Whisky Highland Park Whisky Highland Park Whisky
Ad text  Orkneys klare himmel tilbyder en spektakulær udsigt over The Northern Lights! At udforske verden...  Vi slutter vores danske Founders Series med en hyldest til det danske folk. Denne whisky skal sæt...  Combining honey sweetness with delicious hints of cherries wrapped in chocolate, and subtle top n...
Ad type  other  other  other
Ad word count 269  742  179

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Highland Park Whisky”, the text type used is other to obtain the best ad performance. “Highland Park Whisky” can use this copy style more. On the other hand, “Highland Park Whisky” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Highland Park Whisky” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Highland Park Whisky” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Highland Park Whisky” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Highland Park Whisky” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Highland Park Whisky” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Highland Park Whisky”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Highland Park Whisky” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Highland Park Whisky” ad case study report

If you want to check the best ad case study of other advertisers related to “Highland Park Whisky”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Highland Park Whisky”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.