Award-winning Case Study For Hero Town By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Hero Town”, or large enterprises, they have established a Facebook page for advertising and promotion. “Hero Town” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Hero Town” through the method of adspy!

Hero Town Facebook ad Introduction by ad spy method

“Hero Town” introduction:Supports ordinary people to become everyday heroes by building social resilience, awareness and compassion.

“Hero Town” Facebook ads last run:2020-02-21 14:46:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Hero Town” ads data to help “Hero Town” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Hero Town”. In this report, we analyze in detail the best ad cases of “Hero Town”.

Hero Town Top3 Ads Case Study:

Advertisers Hero Town Hero Town Hero Town
Ad title Youth Mental Health First Aid N/A N/A
Ad text Limited spaces for Nov 2 & 3 available now! Discounted from $250 to $145 for a limited time only. N/A N/A
Ad format Image N/A N/A
Categories Nonprofit Organization other other
Duration 279 days N/A N/A
Like 6 N/A N/A

Hero Town Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Hero Town” top 3 ads are: Image,N/A, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Hero Town” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Hero Town” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Youth Mental Health First Aid N/A N/A
Ad text  Limited spaces for Nov 2 & 3 available now! Discounted from $250 to $145 for a limited time only.  N/A  N/A
Ad type  other  other  other
Ad word count 97  N/A  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Hero Town”, the text type used is other to obtain the best ad performance. “Hero Town” can use this copy style more. On the other hand, “Hero Town” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Hero Town” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Hero Town” are:BOOK_TRAVEL,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Hero Town” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Hero Town” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Hero Town” top 3 ads schedules are: 279 days,N/A, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Hero Town”‘s top 1 ad duration is 279 days. Every advertisement has a life cycle.
“Hero Town” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Hero Town” ad case study report

If you want to check the best ad case study of other advertisers related to “Hero Town”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Hero Town”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.