Award-winning Case Study For Herbal Essences Australia & New Zealand By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Herbal Essences Australia & New Zealand”, or large enterprises, they have established a Facebook page for advertising and promotion. “Herbal Essences Australia & New Zealand” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Herbal Essences Australia & New Zealand” through the method of adspy!

Herbal Essences Australia & New Zealand Facebook ad Introduction by ad spy method

“Herbal Essences Australia & New Zealand” introduction:Welcome to our tropical hair paradise! Where Shampoo, Conditioner, & Styling products meet nature. For silky soft, luscious smelling locks...LIKE to enter!

“Herbal Essences Australia & New Zealand” Facebook ads last run:2020-01-19 20:19:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Herbal Essences Australia & New Zealand” ads data to help “Herbal Essences Australia & New Zealand” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Herbal Essences Australia & New Zealand”. In this report, we analyze in detail the best ad cases of “Herbal Essences Australia & New Zealand”.

Herbal Essences Australia & New Zealand Top3 Ads Case Study:

 1st2nd3rd
Advertisers Herbal Essences Australia & New Zealand Herbal Essences Australia & New Zealand Herbal Essences Australia & New Zealand
Ad title Search - Woolworths Online Herbal Essences Bio:renew Buy Herbal Essences Micellar & Blue Ginger at Woolworths NOW
Ad text Herbal Essences bio: renew Argan Oil has 0% Parabens, Colourants and Gluten to help bring your ha... Herbal Essences Bio:Renew brings you nature’s gift with none of the nasties. No parabens, coloura...  NO parabens NO colourants NO gluten We know Micellar is great for your skin and now you can g...
CTA type N/A SHOP_NOW SHOP_NOW
Ad format Image Carousel Image
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 30 days 1 days 17 days
Like 1 0 11

Herbal Essences Australia & New Zealand Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Herbal Essences Australia & New Zealand” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Herbal Essences Australia & New Zealand” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Herbal Essences Australia & New Zealand” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Search - Woolworths Online Herbal Essences Bio:renew Buy Herbal Essences Micellar & Blue Ginger at Woolworths NOW
Ad text  Herbal Essences bio: renew Argan Oil has 0% Parabens, Colourants and Gluten to help bring your ha...  Herbal Essences Bio:Renew brings you nature’s gift with none of the nasties. No parabens, coloura...   NO parabens NO colourants NO gluten We know Micellar is great for your skin and now you can g...
Ad type  other  other  other
Ad word count 194  237  234

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Herbal Essences Australia & New Zealand”, the text type used is other to obtain the best ad performance. “Herbal Essences Australia & New Zealand” can use this copy style more. On the other hand, “Herbal Essences Australia & New Zealand” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Herbal Essences Australia & New Zealand” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Herbal Essences Australia & New Zealand” are:N/A,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Herbal Essences Australia & New Zealand” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Herbal Essences Australia & New Zealand” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Herbal Essences Australia & New Zealand” top 3 ads schedules are: 30 days,1 days, and 17 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Herbal Essences Australia & New Zealand”‘s top 1 ad duration is 30 days. Every advertisement has a life cycle.
“Herbal Essences Australia & New Zealand” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Herbal Essences Australia & New Zealand” ad case study report

If you want to check the best ad case study of other advertisers related to “Herbal Essences Australia & New Zealand”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Herbal Essences Australia & New Zealand”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.