Award-winning Case Study For HER App By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “HER App”, or large enterprises, they have established a Facebook page for advertising and promotion. “HER App” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “HER App” through the method of adspy!

HER App Facebook ad Introduction by ad spy method

“HER App” introduction:HER is here to connect womxn and queer people. We want to connect you to your person. A travel buddy, a friend in a new city, your ride or die, or love for life. Be yourself. Find HER.

“HER App” Facebook ads last run:2019-11-30 06:12:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “HER App” ads data to help “HER App” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “HER App”. In this report, we analyze in detail the best ad cases of “HER App”.

HER App Top3 Ads Case Study:

Advertisers HER App HER App HER App
Ad title New people join HER every day  Join HER today Ready for something real?
Ad text Join HER, the biggest community of LGBTQ+ womxn You can't find her if you don't look Stop waiting and start dating today Join HER, the biggest community of LGBTQ+ womxn
Ad format Video Video Video
Categories other other other
Duration 3 days 1 days 1 days
Like 9 9 15

HER App Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “HER App” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“HER App” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “HER App” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title New people join HER every day Join HER today Ready for something real?
Ad text  Join HER, the biggest community of LGBTQ+ womxn  You can't find her if you don't look Stop waiting and start dating today  Join HER, the biggest community of LGBTQ+ womxn
Ad type  other  other  other
Ad word count 47  73  47

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “HER App”, the text type used is other to obtain the best ad performance. “HER App” can use this copy style more. On the other hand, “HER App” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “HER App” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “HER App” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “HER App” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “HER App” top 3 ads schedules are: 3 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “HER App”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“HER App” should put ads in the best time period, so that ads get the most value in a limited time.

Related “HER App” ad case study report

If you want to check the best ad case study of other advertisers related to “HER App”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “HER App”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.