Award-winning Case Study For Hello Mums By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Hello Mums”, or large enterprises, they have established a Facebook page for advertising and promotion. “Hello Mums” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Hello Mums” through the method of adspy!

Hello Mums Facebook ad Introduction by ad spy method

“Hello Mums” introduction:Connecting you with top childcarers - babysitters and nursery nurses - in London. We take the risk out of childcare so that you get the best for the first time. Hello Mums is an award-winning agency - voted best by parents (The Motherhood Magazine).

“Hello Mums” Facebook ads last run:2020-02-17 04:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Hello Mums” ads data to help “Hello Mums” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Hello Mums”. In this report, we analyze in detail the best ad cases of “Hello Mums”.

Hello Mums Top3 Ads Case Study:

Advertisers Hello Mums Hello Mums Hello Mums
Ad title Hello Mums Emergency Nursery Nurse Permanent Nursery staff, South West London
Ad text Connecting you with top childcarers - babysitters and nursery nurses - in London. Flexible work in nurseries across London. We have several permanent positions available for an immediate start, at some Ofsted outstanding ...
Ad format Video Image Image
Categories Child Care Service Child Care Service Child Care Service
Duration 1 days 17 days 1 days
Like 0 18 5

Hello Mums Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Hello Mums” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Hello Mums” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Hello Mums” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Hello Mums Emergency Nursery Nurse Permanent Nursery staff, South West London
Ad text  Connecting you with top childcarers - babysitters and nursery nurses - in London.  Flexible work in nurseries across London.  We have several permanent positions available for an immediate start, at some Ofsted outstanding ...
Ad type  other  other  other
Ad word count 81  41  572

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Hello Mums”, the text type used is other to obtain the best ad performance. “Hello Mums” can use this copy style more. On the other hand, “Hello Mums” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Hello Mums” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Hello Mums” are:N/A,APPLY_NOW,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Hello Mums” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Hello Mums” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Hello Mums” top 3 ads schedules are: 1 days,17 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Hello Mums”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Hello Mums” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Hello Mums” ad case study report

If you want to check the best ad case study of other advertisers related to “Hello Mums”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Hello Mums”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.