Award-winning Case Study For HEC Paris By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “HEC Paris”, or large enterprises, they have established a Facebook page for advertising and promotion. “HEC Paris” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “HEC Paris” through the method of adspy!

HEC Paris Facebook ad Introduction by ad spy method

“HEC Paris” introduction:Masters Programs, MBA, PhD, Executive MBA: HEC Paris offers a complete and unique range of educational programs for the leaders of tomorrow.

“HEC Paris” Facebook ads last run:2020-02-03 22:35:50

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “HEC Paris” ads data to help “HEC Paris” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “HEC Paris”. In this report, we analyze in detail the best ad cases of “HEC Paris”.

HEC Paris Top3 Ads Case Study:

 1st2nd3rd
Advertisers HEC Paris HEC Paris HEC Paris
Ad title HEC Paris HEC Paris HEC Débats reçoit François Villeroy de Galhau
Ad text Fast-track your career with HEC Paris’ Master in Management Fast-track your career with HEC Paris’ Master in Management 
CTA type N/A N/A EVENT_RSVP
Ad format Carousel Carousel Image
Categories other other other
Duration 1 days 2 days 1 days
Like 1 3 12

HEC Paris Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “HEC Paris” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“HEC Paris” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “HEC Paris” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title HEC Paris HEC Paris HEC Débats reçoit François Villeroy de Galhau
Ad text  Fast-track your career with HEC Paris’ Master in Management  Fast-track your career with HEC Paris’ Master in Management  
Ad type  other  other  other
Ad word count 61  61  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “HEC Paris”, the text type used is other to obtain the best ad performance. “HEC Paris” can use this copy style more. On the other hand, “HEC Paris” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “HEC Paris” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “HEC Paris” are:N/A,N/A,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “HEC Paris” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “HEC Paris” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “HEC Paris” top 3 ads schedules are: 1 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “HEC Paris”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“HEC Paris” should put ads in the best time period, so that ads get the most value in a limited time.

Related “HEC Paris” ad case study report

If you want to check the best ad case study of other advertisers related to “HEC Paris”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “HEC Paris”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.