Award-winning Case Study For Health Service Discounts By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Health Service Discounts”, or large enterprises, they have established a Facebook page for advertising and promotion. “Health Service Discounts” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Health Service Discounts” through the method of adspy!

Health Service Discounts Facebook ad Introduction by ad spy method

“Health Service Discounts” introduction:Health Service Discounts, formerly NHS Discounts, provides money-saving discounts, cashback and a weekly lottery for NHS and healthcare staff.

“Health Service Discounts” Facebook ads last run:2020-02-17 07:40:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Health Service Discounts” ads data to help “Health Service Discounts” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Health Service Discounts”. In this report, we analyze in detail the best ad cases of “Health Service Discounts”.

Health Service Discounts Top3 Ads Case Study:

 1st2nd3rd
Advertisers Health Service Discounts Health Service Discounts Health Service Discounts
Ad title Save Money Eating Out! Save Money Eating Out! Healthcare Staff Get 25% Off The Official Ray Ban Store
Ad text Did you know, NHS & HEALTHCARE STAFF can save money eating out with exclusive discounts & cashbac... Did you know, NHS & HEALTHCARE STAFF can save money eating out with exclusive discounts & cashbac... All healthcare staff (NHS or private) can claim an exclusive 25% discount at the official Ray Ban...
CTA type SIGN_UP SIGN_UP SIGN_UP
Ad format Image Image Video
Categories other other Website
Duration 1 days 1 days 1 days
Like 2047 558 61

Health Service Discounts Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Health Service Discounts” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Health Service Discounts” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Health Service Discounts” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Save Money Eating Out! Save Money Eating Out! Healthcare Staff Get 25% Off The Official Ray Ban Store
Ad text  Did you know, NHS & HEALTHCARE STAFF can save money eating out with exclusive discounts & cashbac...  Did you know, NHS & HEALTHCARE STAFF can save money eating out with exclusive discounts & cashbac...  All healthcare staff (NHS or private) can claim an exclusive 25% discount at the official Ray Ban...
Ad type  other  other  other
Ad word count 229  229  104

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Health Service Discounts”, the text type used is other to obtain the best ad performance. “Health Service Discounts” can use this copy style more. On the other hand, “Health Service Discounts” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Health Service Discounts” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Health Service Discounts” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Health Service Discounts” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Health Service Discounts” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Health Service Discounts” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Health Service Discounts”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Health Service Discounts” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Health Service Discounts” ad case study report

If you want to check the best ad case study of other advertisers related to “Health Service Discounts”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Health Service Discounts”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.