Award-winning Case Study For HBO Asia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “HBO Asia”, or large enterprises, they have established a Facebook page for advertising and promotion. “HBO Asia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “HBO Asia” through the method of adspy!

HBO Asia Facebook ad Introduction by ad spy method

“HBO Asia” introduction:It's Not TV, It's HBO. Your official HBO Asia Facebook page.

“HBO Asia” Facebook ads last run:2020-02-17 07:16:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “HBO Asia” ads data to help “HBO Asia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “HBO Asia”. In this report, we analyze in detail the best ad cases of “HBO Asia”.

HBO Asia Top3 Ads Case Study:

Advertisers HBO Asia HBO Asia HBO Asia
Ad title Rogue One | Donnie Yen Found the six-lettered password? Contest Ends 28 February Found the six-lettered password? Contest Ends 28 February
Ad text I am one with the Force, and the Force is with me. Catch Donnie Yen in Rogue One, streaming on ... These violent delights have violent ends. Will you be the one to stop it? Win Westworld premium... This is your invite. Caught the password? Head to and see the future for yo...
Ad format Video Image Video
Categories other other other
Duration 1 days 2 days 1 days
Like 151 25 118

HBO Asia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “HBO Asia” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“HBO Asia” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “HBO Asia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Rogue One | Donnie Yen Found the six-lettered password? Contest Ends 28 February Found the six-lettered password? Contest Ends 28 February
Ad text  I am one with the Force, and the Force is with me. Catch Donnie Yen in Rogue One, streaming on ...  These violent delights have violent ends. Will you be the one to stop it? Win Westworld premium...  This is your invite. Caught the password? Head to and see the future for yo...
Ad type  other  other  other
Ad word count 108  324  146

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “HBO Asia”, the text type used is other to obtain the best ad performance. “HBO Asia” can use this copy style more. On the other hand, “HBO Asia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “HBO Asia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “HBO Asia” are:WATCH_MORE,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WATCH_MORE” help “HBO Asia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “HBO Asia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “HBO Asia” top 3 ads schedules are: 1 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “HBO Asia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“HBO Asia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “HBO Asia” ad case study report

If you want to check the best ad case study of other advertisers related to “HBO Asia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “HBO Asia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.