Award-winning Case Study For Haute Route By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Haute Route”, or large enterprises, they have established a Facebook page for advertising and promotion. “Haute Route” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Haute Route” through the method of adspy!

Haute Route Facebook ad Introduction by ad spy method

“Haute Route” introduction:First global cycling series for Amateurs

“Haute Route” Facebook ads last run:2020-02-17 08:56:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Haute Route” ads data to help “Haute Route” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Haute Route”. In this report, we analyze in detail the best ad cases of “Haute Route”.

Haute Route Top3 Ads Case Study:

Advertisers Haute Route Haute Route Haute Route
Ad title Haute Route Choisissez votre événement Haute Route 2020 Choisissez votre événement Haute Route 2020
Ad text EXCITING NEWS: Le Col official Haute Route 2020 jerseys revealed. How amazing do they look ⬇️ Besoin de défis qui testent votre détermination ? Vous les trouverez ! Besoin de coéquipiers ?... Planifiez dès maintenant votre saison cycliste 2020 ! 11 événements organisés de mars à oct...
Ad format Video Video Video
Categories other other other
Duration 2 days 1 days 7 days
Like 361 20 48

Haute Route Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Haute Route” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Haute Route” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Haute Route” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Haute Route Choisissez votre événement Haute Route 2020 Choisissez votre événement Haute Route 2020
Ad text  EXCITING NEWS: Le Col official Haute Route 2020 jerseys revealed. How amazing do they look ⬇️  Besoin de défis qui testent votre détermination ? Vous les trouverez ! Besoin de coéquipiers ?...  Planifiez dès maintenant votre saison cycliste 2020 ! 11 événements organisés de mars à oct...
Ad type  other  other  other
Ad word count 93  219  209

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Haute Route”, the text type used is other to obtain the best ad performance. “Haute Route” can use this copy style more. On the other hand, “Haute Route” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Haute Route” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Haute Route” are:LEARN_MORE,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Haute Route” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Haute Route” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Haute Route” top 3 ads schedules are: 2 days,1 days, and 7 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Haute Route”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Haute Route” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Haute Route” ad case study report

If you want to check the best ad case study of other advertisers related to “Haute Route”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Haute Route”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.