Award-winning Case Study For Harvest House Publishers By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Harvest House Publishers”, or large enterprises, they have established a Facebook page for advertising and promotion. “Harvest House Publishers” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Harvest House Publishers” through the method of adspy!

Harvest House Publishers Facebook ad Introduction by ad spy method

“Harvest House Publishers” introduction:Grow True! Providing books that help people grow spiritually strong & proclaim Jesus as the answer to every human need.

“Harvest House Publishers” Facebook ads last run:2020-02-17 06:48:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Harvest House Publishers” ads data to help “Harvest House Publishers” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Harvest House Publishers”. In this report, we analyze in detail the best ad cases of “Harvest House Publishers”.

Harvest House Publishers Top3 Ads Case Study:

Advertisers Harvest House Publishers Harvest House Publishers Harvest House Publishers
Ad title This is Amy’s Story This is Amy’s Story Mothers In Waiting
Ad text Hard Way Home is a remarkable story of love, loss, and hope in the face of cancer. Hard Way Home is a remarkable story of love, loss, and hope in the face of cancer. “As painful as infertility is, it is beautiful to be a part of a community that is so passionate ...
Ad format Image Image Image
Categories Publisher Publisher Publisher
Duration 33 days 33 days 1 days
Like 0 0 0

Harvest House Publishers Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Harvest House Publishers” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Harvest House Publishers” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Harvest House Publishers” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title This is Amy’s Story This is Amy’s Story Mothers In Waiting
Ad text  Hard Way Home is a remarkable story of love, loss, and hope in the face of cancer.  Hard Way Home is a remarkable story of love, loss, and hope in the face of cancer.  “As painful as infertility is, it is beautiful to be a part of a community that is so passionate ...
Ad type  other  other  other
Ad word count 82  82  125

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Harvest House Publishers”, the text type used is other to obtain the best ad performance. “Harvest House Publishers” can use this copy style more. On the other hand, “Harvest House Publishers” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Harvest House Publishers” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Harvest House Publishers” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Harvest House Publishers” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Harvest House Publishers” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Harvest House Publishers” top 3 ads schedules are: 33 days,33 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Harvest House Publishers”‘s top 1 ad duration is 33 days. Every advertisement has a life cycle.
“Harvest House Publishers” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Harvest House Publishers” ad case study report

If you want to check the best ad case study of other advertisers related to “Harvest House Publishers”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Harvest House Publishers”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.