Award-winning Case Study For Harper's BAZAAR HK By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Harper's BAZAAR HK”, or large enterprises, they have established a Facebook page for advertising and promotion. “Harper's BAZAAR HK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Harper's BAZAAR HK” through the method of adspy!

Harper's BAZAAR HK Facebook ad Introduction by ad spy method

“Harper's BAZAAR HK” introduction:時尚雜誌Harper’s BAZAAR以獨到的觀點探討時尚、華麗與流行文化的世界,為熱愛時裝及藝術的你提供生活潮流資訊。

“Harper's BAZAAR HK” Facebook ads last run:2020-02-17 05:08:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Harper's BAZAAR HK” ads data to help “Harper's BAZAAR HK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Harper's BAZAAR HK”. In this report, we analyze in detail the best ad cases of “Harper's BAZAAR HK”.

Harper's BAZAAR HK Top3 Ads Case Study:

Advertisers Harper's BAZAAR HK Harper's BAZAAR HK Harper's BAZAAR HK
Ad title 天賦之美 Harper's BAZAAR HK 就以GUCCI GIFT GIVING 系列作為最佳的節日準備!
Ad text Graff 格拉夫的每一顆圓形明亮式切割鑽石,都擁有精雕細琢的琢面,盡展那份細膩的天賦之美。Laurence Graff Signature 系列的鑽石琢面環圈設計包含最真摯的祝福,守護您倆信守... 立即透過 AR 率先預覽( Lady Art 的限量手袋,此系列現已於Dior圓方精品店矚目登場。Dior 今次邀請了 11 ... Flora 與GG Supreme 兩大 Gucci 經典圖案,在這個節日攜手帶出Gift Giving 假日禮品系列,演變出豐富的鞋履及配飾設計,包括款式多樣的手袋、行李袋、手提袋,以至各式小...
CTA type N/A N/A N/A
Ad format Video Video Image
Categories other other other
Duration 1 days 1 days 1 days
Like 35 37 59

Harper's BAZAAR HK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Harper's BAZAAR HK” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Harper's BAZAAR HK” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Harper's BAZAAR HK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 天賦之美 Harper's BAZAAR HK 就以GUCCI GIFT GIVING 系列作為最佳的節日準備!
Ad text  Graff 格拉夫的每一顆圓形明亮式切割鑽石,都擁有精雕細琢的琢面,盡展那份細膩的天賦之美。Laurence Graff Signature 系列的鑽石琢面環圈設計包含最真摯的祝福,守護您倆信守...  立即透過 AR 率先預覽( Lady Art 的限量手袋,此系列現已於Dior圓方精品店矚目登場。Dior 今次邀請了 11 ...  Flora 與GG Supreme 兩大 Gucci 經典圖案,在這個節日攜手帶出Gift Giving 假日禮品系列,演變出豐富的鞋履及配飾設計,包括款式多樣的手袋、行李袋、手提袋,以至各式小...
Ad type  other  other  other
Ad word count 202  175  201

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Harper's BAZAAR HK”, the text type used is other to obtain the best ad performance. “Harper's BAZAAR HK” can use this copy style more. On the other hand, “Harper's BAZAAR HK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Harper's BAZAAR HK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Harper's BAZAAR HK” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Harper's BAZAAR HK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Harper's BAZAAR HK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Harper's BAZAAR HK” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Harper's BAZAAR HK”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Harper's BAZAAR HK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Harper's BAZAAR HK” ad case study report

If you want to check the best ad case study of other advertisers related to “Harper's BAZAAR HK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Harper's BAZAAR HK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.