Award-winning Case Study For Harney & Sons Fine Teas By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Harney & Sons Fine Teas”, or large enterprises, they have established a Facebook page for advertising and promotion. “Harney & Sons Fine Teas” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Harney & Sons Fine Teas” through the method of adspy!

Harney & Sons Fine Teas Facebook ad Introduction by ad spy method

“Harney & Sons Fine Teas” introduction:Shop our 275+ teas at Harney.com 24/7. Call 1-800-TEA-TIME to order by phone, and for all Customer Service questions, Mon-Fri 9am-5pm EST.

“Harney & Sons Fine Teas” Facebook ads last run:2020-02-17 07:08:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Harney & Sons Fine Teas” ads data to help “Harney & Sons Fine Teas” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Harney & Sons Fine Teas”. In this report, we analyze in detail the best ad cases of “Harney & Sons Fine Teas”.

Harney & Sons Fine Teas Top3 Ads Case Study:

 1st2nd3rd
Advertisers Harney & Sons Fine Teas Harney & Sons Fine Teas Harney & Sons Fine Teas
Ad title Sweet. Spicy. Satisfying. Always Make Time for Tea Harney & Sons Fine Teas
Ad text It’s the perfect time! Get 25% OFF our Cinnamon Spice Tea. Perfect hot or iced. Brew it by the pi... At Harney & Sons, every day is a tea party and that's exactly how life should be. Psst… just a friendly reminder that Mother’s Day is on Sunday, May 12. Show mom you love her and ...
CTA type SHOP_NOW SHOP_NOW N/A
Ad format Video Video Image
Categories Shopping & Retail Shopping & Retail Shopping & Retail
Duration 291 days 215 days 1 days
Like 481 0 34

Harney & Sons Fine Teas Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Harney & Sons Fine Teas” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Harney & Sons Fine Teas” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Harney & Sons Fine Teas” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sweet. Spicy. Satisfying. Always Make Time for Tea Harney & Sons Fine Teas
Ad text  It’s the perfect time! Get 25% OFF our Cinnamon Spice Tea. Perfect hot or iced. Brew it by the pi...  At Harney & Sons, every day is a tea party and that's exactly how life should be.  Psst… just a friendly reminder that Mother’s Day is on Sunday, May 12. Show mom you love her and ...
Ad type  other  other  other
Ad word count 103  81  214

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Harney & Sons Fine Teas”, the text type used is other to obtain the best ad performance. “Harney & Sons Fine Teas” can use this copy style more. On the other hand, “Harney & Sons Fine Teas” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Harney & Sons Fine Teas” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Harney & Sons Fine Teas” are:SHOP_NOW,SHOP_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Harney & Sons Fine Teas” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Harney & Sons Fine Teas” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Harney & Sons Fine Teas” top 3 ads schedules are: 291 days,215 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Harney & Sons Fine Teas”‘s top 1 ad duration is 291 days. Every advertisement has a life cycle.
“Harney & Sons Fine Teas” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Harney & Sons Fine Teas” ad case study report

If you want to check the best ad case study of other advertisers related to “Harney & Sons Fine Teas”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Harney & Sons Fine Teas”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.