Award-winning Case Study For Harmers Electrical By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Harmers Electrical”, or large enterprises, they have established a Facebook page for advertising and promotion. “Harmers Electrical” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Harmers Electrical” through the method of adspy!

Harmers Electrical Facebook ad Introduction by ad spy method

“Harmers Electrical” introduction: servicing the Riverina split system installs, Evap services, repairs and replacements! All types of commercial and residential services Lic: 243150c

“Harmers Electrical” Facebook ads last run:2020-02-21 00:10:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Harmers Electrical” ads data to help “Harmers Electrical” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Harmers Electrical”. In this report, we analyze in detail the best ad cases of “Harmers Electrical”.

Harmers Electrical Top3 Ads Case Study:

Advertisers Harmers Electrical Harmers Electrical Harmers Electrical
Ad title Harmers Electrical Harmers Electrical Photos from Harmers Electrical's post
Ad text Heat transfer kits supplied and installed prices starting from $1,262 inc gst for 2 outlet syste... ❄️EVAPORATIVE COOLER SERVICE $88❄️ ☀️Summer is here and it’s only getting hotter☀️ ☎️ON CALL 24... ❄️✨EVAPORATIVE COOLER SERVICES $88✨❄️ ☀️unit hose out ☀️pad hose out ☀️chlorine tablet ☀️full c...
Ad format Image Image Carousel
Categories Electrician Electrician Electrician
Duration 1 days 11 days 1 days
Like 9 3 8

Harmers Electrical Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Harmers Electrical” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Harmers Electrical” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Harmers Electrical” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Harmers Electrical Harmers Electrical Photos from Harmers Electrical's post
Ad text  Heat transfer kits supplied and installed prices starting from $1,262 inc gst for 2 outlet syste...  ❄️EVAPORATIVE COOLER SERVICE $88❄️ ☀️Summer is here and it’s only getting hotter☀️ ☎️ON CALL 24...  ❄️✨EVAPORATIVE COOLER SERVICES $88✨❄️ ☀️unit hose out ☀️pad hose out ☀️chlorine tablet ☀️full c...
Ad type  other  other  other
Ad word count 322  572  466

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Harmers Electrical”, the text type used is other to obtain the best ad performance. “Harmers Electrical” can use this copy style more. On the other hand, “Harmers Electrical” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Harmers Electrical” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Harmers Electrical” are:MESSAGE_PAGE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Harmers Electrical” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Harmers Electrical” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Harmers Electrical” top 3 ads schedules are: 1 days,11 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Harmers Electrical”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Harmers Electrical” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Harmers Electrical” ad case study report

If you want to check the best ad case study of other advertisers related to “Harmers Electrical”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Harmers Electrical”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.