Award-winning Case Study For Harley-Davidson of Washington, DC By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Harley-Davidson of Washington, DC”, or large enterprises, they have established a Facebook page for advertising and promotion. “Harley-Davidson of Washington, DC” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Harley-Davidson of Washington, DC” through the method of adspy!

Harley-Davidson of Washington, DC Facebook ad Introduction by ad spy method

“Harley-Davidson of Washington, DC” introduction:Harley-Davidson of Washington, DC is located in Fort Washington, MD-just outside of Washington, DC.We're home of many awesome events and friendly faces!

“Harley-Davidson of Washington, DC” Facebook ads last run:2020-01-24 18:39:26

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Harley-Davidson of Washington, DC” ads data to help “Harley-Davidson of Washington, DC” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Harley-Davidson of Washington, DC”. In this report, we analyze in detail the best ad cases of “Harley-Davidson of Washington, DC”.

Harley-Davidson of Washington, DC Top3 Ads Case Study:

Advertisers Harley-Davidson of Washington, DC Harley-Davidson of Washington, DC Harley-Davidson of Washington, DC
Ad title Harley-Davidson of Washington, DC Grand Opening & Pre-View to Rolling Thunder Bike Night! *Some Restrictions may apply.
Ad text Spring has sprung, and so has our used bike blowout event! Come check out our stock and get up to... It's our Official GRAND Opening & Preview to Rolling Thunder Weekend! Join us! Buy a new motorcycle and receive an accessory package!
Ad format Image Image Image
Categories Motorcycle Dealership Motorcycle Dealership Motorcycle Dealership
Duration 4 days 2 days 1 days
Like 7 13 35

Harley-Davidson of Washington, DC Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Harley-Davidson of Washington, DC” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Harley-Davidson of Washington, DC” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Harley-Davidson of Washington, DC” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Harley-Davidson of Washington, DC Grand Opening & Pre-View to Rolling Thunder Bike Night! *Some Restrictions may apply.
Ad text  Spring has sprung, and so has our used bike blowout event! Come check out our stock and get up to...  It's our Official GRAND Opening & Preview to Rolling Thunder Weekend! Join us!  Buy a new motorcycle and receive an accessory package!
Ad type  other  other  other
Ad word count 128  79  54

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Harley-Davidson of Washington, DC”, the text type used is other to obtain the best ad performance. “Harley-Davidson of Washington, DC” can use this copy style more. On the other hand, “Harley-Davidson of Washington, DC” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Harley-Davidson of Washington, DC” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Harley-Davidson of Washington, DC” are:LEARN_MORE,EVENT_RSVP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Harley-Davidson of Washington, DC” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Harley-Davidson of Washington, DC” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Harley-Davidson of Washington, DC” top 3 ads schedules are: 4 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Harley-Davidson of Washington, DC”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Harley-Davidson of Washington, DC” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Harley-Davidson of Washington, DC” ad case study report

If you want to check the best ad case study of other advertisers related to “Harley-Davidson of Washington, DC”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Harley-Davidson of Washington, DC”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.