Award-winning Case Study For Happy Tax By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Happy Tax”, or large enterprises, they have established a Facebook page for advertising and promotion. “Happy Tax” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Happy Tax” through the method of adspy!

Happy Tax Facebook ad Introduction by ad spy method

“Happy Tax” introduction:Happy Tax is a national tax preparation firm specializing in maximizing refunds for clients. Smile, It's Time to File! :)

“Happy Tax” Facebook ads last run:2020-02-17 09:00:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Happy Tax” ads data to help “Happy Tax” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Happy Tax”. In this report, we analyze in detail the best ad cases of “Happy Tax”.

Happy Tax Top3 Ads Case Study:

Advertisers Happy Tax Happy Tax Happy Tax
Ad title Invest in Happy Tax Deck Happy Tax Get Started in Cannabis Taxation.
Ad text Invest in Happy Deck: Hear from our CEO Mario Costanz on how we are s... Happy Tax VP of Training and Development Chris Trempe talks about life at Happy Tax. Smile, It's ... 33 states and rising have already legalized some form of marijuana or cannabis! This has created...
Ad format Video Video Image
Categories Tax Preparation Service Tax Preparation Service Tax Preparation Service
Duration 1 days 1 days 1 days
Like 0 0 20

Happy Tax Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Happy Tax” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Happy Tax” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Happy Tax” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Invest in Happy Tax Deck Happy Tax Get Started in Cannabis Taxation.
Ad text  Invest in Happy Deck: Hear from our CEO Mario Costanz on how we are s...  Happy Tax VP of Training and Development Chris Trempe talks about life at Happy Tax. Smile, It's ...  33 states and rising have already legalized some form of marijuana or cannabis! This has created...
Ad type  other  other  other
Ad word count 154  113  324

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Happy Tax”, the text type used is other to obtain the best ad performance. “Happy Tax” can use this copy style more. On the other hand, “Happy Tax” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Happy Tax” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Happy Tax” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Happy Tax” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Happy Tax” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Happy Tax” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Happy Tax”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Happy Tax” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Happy Tax” ad case study report

If you want to check the best ad case study of other advertisers related to “Happy Tax”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Happy Tax”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.