Award-winning Case Study For Hancock Whitney By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Hancock Whitney”, or large enterprises, they have established a Facebook page for advertising and promotion. “Hancock Whitney” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Hancock Whitney” through the method of adspy!

Hancock Whitney Facebook ad Introduction by ad spy method

“Hancock Whitney” introduction:Welcome to Hancock Whitney. We help our clients across the Gulf South achieve their financial goals and dreams.

“Hancock Whitney” Facebook ads last run:2020-02-17 06:32:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Hancock Whitney” ads data to help “Hancock Whitney” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Hancock Whitney”. In this report, we analyze in detail the best ad cases of “Hancock Whitney”.

Hancock Whitney Top3 Ads Case Study:

Advertisers Hancock Whitney Hancock Whitney Hancock Whitney
Ad title $100 Checking Account Offer Award-winning customer service. Your Dream. Our Mission.
Ad text Open a new checking account online or in your nearby financial center and get $100 when you meet ... “They understand the tools that a business needs to succeed.” Larry Pruitt, Owner of Shadow Trail... If the Gulf South is your home, we're your hometown bank.
Ad format Image Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 7 110 104

Hancock Whitney Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Hancock Whitney” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Hancock Whitney” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Hancock Whitney” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title $100 Checking Account Offer Award-winning customer service. Your Dream. Our Mission.
Ad text  Open a new checking account online or in your nearby financial center and get $100 when you meet ...  “They understand the tools that a business needs to succeed.” Larry Pruitt, Owner of Shadow Trail...  If the Gulf South is your home, we're your hometown bank.
Ad type  other  other  other
Ad word count 106  105  57

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Hancock Whitney”, the text type used is other to obtain the best ad performance. “Hancock Whitney” can use this copy style more. On the other hand, “Hancock Whitney” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Hancock Whitney” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Hancock Whitney” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Hancock Whitney” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Hancock Whitney” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Hancock Whitney” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Hancock Whitney”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Hancock Whitney” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Hancock Whitney” ad case study report

If you want to check the best ad case study of other advertisers related to “Hancock Whitney”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Hancock Whitney”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.