Award-winning Case Study For Hada Labo By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Hada Labo”, or large enterprises, they have established a Facebook page for advertising and promotion. “Hada Labo” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Hada Labo” through the method of adspy!

Hada Labo Facebook ad Introduction by ad spy method

“Hada Labo” introduction:Hada Labo là dòng mỹ phẩm ra đời trong phòng nghiên cứu của công ty chế dược Rohto Nhật Bản với bề dày hơn 30 năm kinh nghiệm nghiên cứu về da.

“Hada Labo” Facebook ads last run:2020-02-17 05:08:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Hada Labo” ads data to help “Hada Labo” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Hada Labo”. In this report, we analyze in detail the best ad cases of “Hada Labo”.

Hada Labo Top3 Ads Case Study:

Advertisers Hada Labo Hada Labo Hada Labo
Ad title Hada Labo Sale Xuyên Tết - MUA NGAY! Sale Xuyên Tết - MUA NGAY!
Ad text Chúc mừng Tết Nguyên Đán 2020! Một mùa Tết tràn hân hoan đã đến! Thêm một năm nữa Hada Labo lại...  CHỐNG NẮNG DƯỠNG DA, THẢ GA TRẨY HỘI Đi chơi Tết, sắm trọn bộ dưỡng da chống nắng chỉ 399k Gi...  ĐÀO THẮM, MAI VÀNG KHOE SẮC TẾT CHỐNG NẮNG, DƯỠNG DA ĐÓN XUÂN SANG Giảm giá đến 48%, giá chỉ ...
Ad format Image Image Image
Categories other other other
Duration 1 days 2 days 1 days
Like 414 361 182

Hada Labo Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Hada Labo” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Hada Labo” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Hada Labo” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Hada Labo Sale Xuyên Tết - MUA NGAY! Sale Xuyên Tết - MUA NGAY!
Ad text  Chúc mừng Tết Nguyên Đán 2020! Một mùa Tết tràn hân hoan đã đến! Thêm một năm nữa Hada Labo lại...   CHỐNG NẮNG DƯỠNG DA, THẢ GA TRẨY HỘI Đi chơi Tết, sắm trọn bộ dưỡng da chống nắng chỉ 399k Gi...   ĐÀO THẮM, MAI VÀNG KHOE SẮC TẾT CHỐNG NẮNG, DƯỠNG DA ĐÓN XUÂN SANG Giảm giá đến 48%, giá chỉ ...
Ad type  other  other  other
Ad word count 593  210  224

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Hada Labo”, the text type used is other to obtain the best ad performance. “Hada Labo” can use this copy style more. On the other hand, “Hada Labo” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Hada Labo” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Hada Labo” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Hada Labo” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Hada Labo” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Hada Labo” top 3 ads schedules are: 1 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Hada Labo”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Hada Labo” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Hada Labo” ad case study report

If you want to check the best ad case study of other advertisers related to “Hada Labo”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Hada Labo”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.