Award-winning Case Study For Hachette Australia Books By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Hachette Australia Books”, or large enterprises, they have established a Facebook page for advertising and promotion. “Hachette Australia Books” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Hachette Australia Books” through the method of adspy!

Hachette Australia Books Facebook ad Introduction by ad spy method

“Hachette Australia Books” introduction:Get the whole story at Hachette.

“Hachette Australia Books” Facebook ads last run:2020-01-24 18:25:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Hachette Australia Books” ads data to help “Hachette Australia Books” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Hachette Australia Books”. In this report, we analyze in detail the best ad cases of “Hachette Australia Books”.

Hachette Australia Books Top3 Ads Case Study:

 1st2nd3rd
Advertisers Hachette Australia Books Hachette Australia Books Hachette Australia Books
Ad title Peter FitzSimons to launch The Catalpa Rescue Book in Rockingham Stone Mothers is a thrilling new read READ A SNEAK PEEK NOW.
Ad text Join bestselling author Peter FitzSimsons and celebrate the launch of his new epic The Catalpa R... From the author of He Said/She Said Fall in love with the feel-good book of the year.
CTA type EVENT_RSVP N/A NO_BUTTON
Ad format Image Image Video
Categories Publisher Publisher Publisher
Duration 4 days 9 days 1 days
Like 7 27 18

Hachette Australia Books Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Hachette Australia Books” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Hachette Australia Books” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Hachette Australia Books” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Peter FitzSimons to launch The Catalpa Rescue Book in Rockingham Stone Mothers is a thrilling new read READ A SNEAK PEEK NOW.
Ad text  Join bestselling author Peter FitzSimsons and celebrate the launch of his new epic The Catalpa R...  From the author of He Said/She Said  Fall in love with the feel-good book of the year.
Ad type  other  other  other
Ad word count 103  35  49

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Hachette Australia Books”, the text type used is other to obtain the best ad performance. “Hachette Australia Books” can use this copy style more. On the other hand, “Hachette Australia Books” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Hachette Australia Books” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Hachette Australia Books” are:EVENT_RSVP,N/A,NO_BUTTON.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “Hachette Australia Books” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Hachette Australia Books” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Hachette Australia Books” top 3 ads schedules are: 4 days,9 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Hachette Australia Books”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Hachette Australia Books” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Hachette Australia Books” ad case study report

If you want to check the best ad case study of other advertisers related to “Hachette Australia Books”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Hachette Australia Books”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.