Award-winning Case Study For GyPSy Guide By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “GyPSy Guide”, or large enterprises, they have established a Facebook page for advertising and promotion. “GyPSy Guide” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “GyPSy Guide” through the method of adspy!

GyPSy Guide Facebook ad Introduction by ad spy method

“GyPSy Guide” introduction:Like A Tour Guide In Your Car. Plays professional tour guide commentary automatically as you drive scenic routes.

“GyPSy Guide” Facebook ads last run:2020-01-19 19:39:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “GyPSy Guide” ads data to help “GyPSy Guide” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “GyPSy Guide”. In this report, we analyze in detail the best ad cases of “GyPSy Guide”.

GyPSy Guide Top3 Ads Case Study:

 1st2nd3rd
Advertisers GyPSy Guide GyPSy Guide GyPSy Guide
Ad title ''Like a Tour Guide in Your Car'' ''Like a Tour Guide in Your Car'' ''Like a Tour Guide in Your Car''
Ad text Enjoy an epic road trip as you explore Hawaii with a GyPSy Guide narrated driving tour! Explore Hoover Dam, Red Rock Canyon & Grand Canyon West with a narrated driving tour! Don’t miss... Enjoy an epic road trip as you explore Hawaii with a GyPSy Guide narrated driving tour!
CTA type INSTALL_MOBILE_APP INSTALL_MOBILE_APP INSTALL_MOBILE_APP
Ad format Video Video Video
Categories Tour Guide Tour Guide Tour Guide
Duration 66 days 16 days 1 days
Like 34 0 13

GyPSy Guide Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “GyPSy Guide” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“GyPSy Guide” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “GyPSy Guide” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ''Like a Tour Guide in Your Car'' ''Like a Tour Guide in Your Car'' ''Like a Tour Guide in Your Car''
Ad text  Enjoy an epic road trip as you explore Hawaii with a GyPSy Guide narrated driving tour!  Explore Hoover Dam, Red Rock Canyon & Grand Canyon West with a narrated driving tour! Don’t miss...  Enjoy an epic road trip as you explore Hawaii with a GyPSy Guide narrated driving tour!
Ad type  other  other  other
Ad word count 87  154  87

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “GyPSy Guide”, the text type used is other to obtain the best ad performance. “GyPSy Guide” can use this copy style more. On the other hand, “GyPSy Guide” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “GyPSy Guide” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “GyPSy Guide” are:INSTALL_MOBILE_APP,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “GyPSy Guide” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “GyPSy Guide” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “GyPSy Guide” top 3 ads schedules are: 66 days,16 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “GyPSy Guide”‘s top 1 ad duration is 66 days. Every advertisement has a life cycle.
“GyPSy Guide” should put ads in the best time period, so that ads get the most value in a limited time.

Related “GyPSy Guide” ad case study report

If you want to check the best ad case study of other advertisers related to “GyPSy Guide”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “GyPSy Guide”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.