Award-winning Case Study For GWS Giants By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “GWS Giants”, or large enterprises, they have established a Facebook page for advertising and promotion. “GWS Giants” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “GWS Giants” through the method of adspy!

GWS Giants Facebook ad Introduction by ad spy method

“GWS Giants” introduction:Welcome to the Official Facebook page of the Greater Western Sydney GIANTS.

“GWS Giants” Facebook ads last run:2020-02-17 09:00:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “GWS Giants” ads data to help “GWS Giants” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “GWS Giants”. In this report, we analyze in detail the best ad cases of “GWS Giants”.

GWS Giants Top3 Ads Case Study:

Advertisers GWS Giants GWS Giants GWS Giants
Ad title Everything's bigger up close! GIANTS v Dockers GIANTS v Dockers
Ad text Don't miss any of the family friendly footy fun in Canberra! GIANTS ACT memberships from just $13... Footy returns to UNSW Canberra Oval! Don’t miss a moment of the action of GIANTS v Dockers! Fami... Footy returns to UNSW Canberra Oval! Don’t miss a moment of the action of GIANTS v Dockers! Fami...
Ad format Video Image Video
Categories Sports Club Sports Club Sports Club
Duration 8 days 8 days 8 days
Like 5 0 0

GWS Giants Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “GWS Giants” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“GWS Giants” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “GWS Giants” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Everything's bigger up close! GIANTS v Dockers GIANTS v Dockers
Ad text  Don't miss any of the family friendly footy fun in Canberra! GIANTS ACT memberships from just $13...  Footy returns to UNSW Canberra Oval! Don’t miss a moment of the action of GIANTS v Dockers! Fami...  Footy returns to UNSW Canberra Oval! Don’t miss a moment of the action of GIANTS v Dockers! Fami...
Ad type  other  other  other
Ad word count 111  122  122

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “GWS Giants”, the text type used is other to obtain the best ad performance. “GWS Giants” can use this copy style more. On the other hand, “GWS Giants” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “GWS Giants” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “GWS Giants” are:SIGN_UP,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “GWS Giants” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “GWS Giants” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “GWS Giants” top 3 ads schedules are: 8 days,8 days, and 8 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “GWS Giants”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“GWS Giants” should put ads in the best time period, so that ads get the most value in a limited time.

Related “GWS Giants” ad case study report

If you want to check the best ad case study of other advertisers related to “GWS Giants”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “GWS Giants”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.