Award-winning Case Study For GW Online Engineering By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “GW Online Engineering”, or large enterprises, they have established a Facebook page for advertising and promotion. “GW Online Engineering” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “GW Online Engineering” through the method of adspy!

GW Online Engineering Facebook ad Introduction by ad spy method

“GW Online Engineering” introduction:The School of Engineering and Applied Science at the George Washington University offers an online MS in Electrical Engineering, MS in Engineering Management, MS in Systems Engineering.

“GW Online Engineering” Facebook ads last run:2020-02-17 07:24:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “GW Online Engineering” ads data to help “GW Online Engineering” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “GW Online Engineering”. In this report, we analyze in detail the best ad cases of “GW Online Engineering”.

GW Online Engineering Top3 Ads Case Study:

Advertisers GW Online Engineering GW Online Engineering GW Online Engineering
Ad title MS in Systems Engineering GW Online Electrical Engineering MS GW Online Electrical Engineering MS
Ad text 100% Online Master's in Systems Engineering - Affordable & Accessible Study Power Engineering, Signal Processing, or Communication Networking Online. Study Power Engineering, Signal Processing, or Communication Networking Online.
Ad format Image Image Image
Categories College & University College & University College & University
Duration 90 days 35 days 69 days
Like 20 9 6

GW Online Engineering Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “GW Online Engineering” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“GW Online Engineering” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “GW Online Engineering” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title MS in Systems Engineering GW Online Electrical Engineering MS GW Online Electrical Engineering MS
Ad text  100% Online Master's in Systems Engineering - Affordable & Accessible  Study Power Engineering, Signal Processing, or Communication Networking Online.  Study Power Engineering, Signal Processing, or Communication Networking Online.
Ad type  other  other  other
Ad word count 69  79  79

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “GW Online Engineering”, the text type used is other to obtain the best ad performance. “GW Online Engineering” can use this copy style more. On the other hand, “GW Online Engineering” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “GW Online Engineering” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “GW Online Engineering” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “GW Online Engineering” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “GW Online Engineering” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “GW Online Engineering” top 3 ads schedules are: 90 days,35 days, and 69 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “GW Online Engineering”‘s top 1 ad duration is 90 days. Every advertisement has a life cycle.
“GW Online Engineering” should put ads in the best time period, so that ads get the most value in a limited time.

Related “GW Online Engineering” ad case study report

If you want to check the best ad case study of other advertisers related to “GW Online Engineering”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “GW Online Engineering”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.