Guzman y Gomez (GYG) - Official Page Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Guzman y Gomez (GYG) - Official Page” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Guzman y Gomez (GYG) - Official Page” ads and analyzes advertising data to help “Guzman y Gomez (GYG) - Official Page” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Guzman y Gomez (GYG) - Official Page”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Guzman y Gomez (GYG) - Official Page”.

Guzman y Gomez (GYG) - Official Page Facebook adspy

“Guzman y Gomez (GYG) - Official Page” introduction:At GYG, our passion is creating delicious food out of real ingredients. #GYGAus #GuzmanYGomez #GYG #FixFastFood

“Guzman y Gomez (GYG) - Official Page” Facebook ads last run:2020-02-17 05:20:32

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Guzman y Gomez (GYG) - Official Page Guzman y Gomez (GYG) - Official Page Guzman y Gomez (GYG) - Official Page
Ad title Guzman y Gomez Guzman y Gomez Guzman y Gomez
Ad text Hands up if you could go a Chicken Burrito Bowl right now? ✋✋✋ 1…2…3 reasons to grab a Big Deal Chicken Mini Meal before they disappear. A mini Chicken Burrito... Happy Valentine’s Day to all our lovers
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 1 days 3 days 1 days
Like 722 490 415

Guzman y Gomez (GYG) - Official Page facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Guzman y Gomez (GYG) - Official Page” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleGuzman y GomezGuzman y GomezGuzman y Gomez
Ad text Hands up if you could go a Chicken Burrito Bowl right now? ✋✋✋ 1…2…3 reasons to grab a Big Deal Chicken Mini Meal before they disappear. A mini Chicken Burrito... Happy Valentine’s Day to all our lovers
Ad type other other other
Ad word count62 198 40

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Guzman y Gomez (GYG) - Official Page”, the text type used is other to obtain the best advertising results. “Guzman y Gomez (GYG) - Official Page” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Guzman y Gomez (GYG) - Official Page” are:N/A,N/A,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “N/A” help “Guzman y Gomez (GYG) - Official Page” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Guzman y Gomez (GYG) - Official Page” When Facebook ads are placed on Facebook, the ad schedules are 1 days,3 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Guzman y Gomez (GYG) - Official Page”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.