Award-winning Case Study For Gumtree UK By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Gumtree UK”, or large enterprises, they have established a Facebook page for advertising and promotion. “Gumtree UK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Gumtree UK” through the method of adspy!

Gumtree UK Facebook ad Introduction by ad spy method

“Gumtree UK” introduction:Gumtree is your local buying and selling community.

“Gumtree UK” Facebook ads last run:2020-01-19 19:39:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Gumtree UK” ads data to help “Gumtree UK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Gumtree UK”. In this report, we analyze in detail the best ad cases of “Gumtree UK”.

Gumtree UK Top3 Ads Case Study:

Advertisers Gumtree UK Gumtree UK Gumtree UK
Ad title Gumtree on App Store Chest of drawers for Sale | Beds & Bedroom Furniture | Gumtree See what's good in your neighbourhood
Ad text Download our app today and get the best of Gumtree's buying and selling community.  An old set of drawers with a new lick of paint can transform your living space. Who upcycles furn... Are you passionate about re-use like Ander and Adam? Gumtree is a quick and easy way to give new ...
Ad format Video Image Video
Categories other other Company
Duration 2 days 8 days 1 days
Like 97 124 95

Gumtree UK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Gumtree UK” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Gumtree UK” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Gumtree UK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Gumtree on App Store Chest of drawers for Sale | Beds & Bedroom Furniture | Gumtree See what's good in your neighbourhood
Ad text  Download our app today and get the best of Gumtree's buying and selling community.  An old set of drawers with a new lick of paint can transform your living space. Who upcycles furn...  Are you passionate about re-use like Ander and Adam? Gumtree is a quick and easy way to give new ...
Ad type  other  other  other
Ad word count 83  196  225

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Gumtree UK”, the text type used is other to obtain the best ad performance. “Gumtree UK” can use this copy style more. On the other hand, “Gumtree UK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Gumtree UK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Gumtree UK” are:INSTALL_MOBILE_APP,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Gumtree UK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Gumtree UK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Gumtree UK” top 3 ads schedules are: 2 days,8 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Gumtree UK”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Gumtree UK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Gumtree UK” ad case study report

If you want to check the best ad case study of other advertisers related to “Gumtree UK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Gumtree UK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.